Back to basics

Do you complement or compliment?

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The other day, a client asked me to confirm that ‘complemented’ was spelled correctly in a sentence I’d written. Her query reminded me how commonly ‘complement’ and ‘compliment’ are confused... Read More

Brief importance

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When it comes to creating something effective, whether it’s a piece of writing, a web design or a photograph, it’s all about the preparation. In other words, it’s all about.. Read More

One or 2?

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I had a query from a client the other day asking why sometimes I used the words for numbers (e.g. eight) and sometimes I used the numerals (e.g. 16). Here.. Read More

I or me?

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Do you get confused about when to use “I” and when to use “me”? I hope this blog will help clear up any confusion... Read More

Less vs fewer

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So, tell me. Are you the sort of person who tuts at the sight of the sign in (some) supermarkets that says ‘Five items or less’? If you’re not sure.. Read More

It’s up to myself

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As you might expect, I’m a bit of a stickler for language. And one of my pet hates is sentences like the following: It’s up to myself At a time to.. Read More

Are you affected by the effect?

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(Or when to use “affect” and when to use “effect”) This was an interesting post for me to write because it highlighted that while I might instinctively know when to.. Read More

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