Back to basics

Are you affected by the effect?

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(Or when to use “affect” and when to use “effect”) This was an interesting post for me to write because it highlighted that while I might instinctively know when to.. Read More

It’s the problem with its


Twice this week I’ve read printed marketing material where the writer has got their “its” and “it’s” confused. It got me thinking about common mistakes people make in their writing... Read More

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