6 June 2017 10:12 am
One of the biggest secrets of successful copywriting is to put your reader, not you, first. Yet talking about ourselves when writing marketing materials is one of the easiest traps..
19 May 2017 11:50 am
In the olden days, when fewer people could read and you had to take your entertainment where you could, books and letters were often read aloud to family and friends...
1 March 2017 5:01 pm
I’ve been fascinated by some of the language that’s in the news at the moment around Brexit and how we can take lessons from it into our businesses. Specifically, I’m..
13 February 2017 12:48 pm
At the weekend I was having a conversation with a nearly 90 year old relative. I hadn’t spoken to her for some time so we were filling each other in..
8 February 2017 3:19 pm
One of the first things you learn as a copywriter is the concept of features vs benefits. The features are the facts about your product; the benefits sum up why..
10 January 2017 5:09 pm
In my mince pie and sherry post-Christmas haze, I was alarmed to read the news headline that eight in ten 40- to 60-year-olds are either drinking too much, are inactive..
9 January 2017 9:39 am
Last month I took part in my very first podcast. It was with the lovely Ben and Al of Rather Inventive, the people behind my swanky new website. The recording..
9 December 2016 10:06 am
In November I ventured down to London to take part in #writerscrawl, a week long series of events organised by the Direct Marketing Association to celebrate copywriters and the art..
8 November 2016 4:33 pm
Magazine or journal articles are a great way to boost the credibility of your business, showcase your expertise and raise your profile. In short, they’re great! Well, they’re great until..
20 October 2016 3:08 pm
According to the blurb, Ben Goldacre’s excellent book Bad Science “lifts the lid on quack doctors, flaky statistics, scaremongering journalists and evil pharmaceutical corporations”. So when I started to read..