1 March 2017 5:01 pm
I’ve been fascinated by some of the language that’s in the news at the moment around Brexit and how we can take lessons from it into our businesses. Specifically, I’m..
13 February 2017 12:48 pm
At the weekend I was having a conversation with a nearly 90 year old relative. I hadn’t spoken to her for some time so we were filling each other in..
8 February 2017 3:19 pm
One of the first things you learn as a copywriter is the concept of features vs benefits. The features are the facts about your product; the benefits sum up why..
10 January 2017 5:09 pm
In my mince pie and sherry post-Christmas haze, I was alarmed to read the news headline that eight in ten 40- to 60-year-olds are either drinking too much, are inactive..
9 January 2017 9:39 am
Last month I took part in my very first podcast. It was with the lovely Ben and Al of Rather Inventive, the people behind my swanky new website. The recording..
9 December 2016 10:06 am
In November I ventured down to London to take part in #writerscrawl, a week long series of events organised by the Direct Marketing Association to celebrate copywriters and the art..
8 November 2016 4:33 pm
Magazine or journal articles are a great way to boost the credibility of your business, showcase your expertise and raise your profile. In short, they’re great! Well, they’re great until..
20 October 2016 3:08 pm
According to the blurb, Ben Goldacre’s excellent book Bad Science “lifts the lid on quack doctors, flaky statistics, scaremongering journalists and evil pharmaceutical corporations”. So when I started to read..
3 October 2016 2:25 pm
This is number two in the series Things I Thought Everyone Knew But In Fact They Don’t. (Number one in the series is So what do you actually do?) I..
20 September 2016 12:35 pm
So you’ve got some marketing copy to write. An article, a newsletter, a blog, a flyer. Whatever it is, here’s a copywriting checklist that will help you make it as..