Copywriting

alexander-dummer-124674

Me vs you

Leave a Comment

One of the biggest secrets of successful copywriting is to put your reader, not you, first. Yet talking about ourselves when writing marketing materials is one of the easiest traps.. Read More

The will of the people

Leave a Comment

I’ve been fascinated by some of the language that’s in the news at the moment around Brexit and how we can take lessons from it into our businesses. Specifically, I’m.. Read More

Page 1 of 612345...Last »