Me vs you

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One of the biggest secrets of successful copywriting is to put your reader, not you, first. Yet talking about ourselves when writing marketing materials is one of the easiest traps.. Read More

The will of the people

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I’ve been fascinated by some of the language that’s in the news at the moment around Brexit and how we can take lessons from it into our businesses. Specifically, I’m.. Read More

Words count

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In November I ventured down to London to take part in #writerscrawl, a week long series of events organised by the Direct Marketing Association to celebrate copywriters and the art.. Read More

Writing an article?

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Magazine or journal articles are a great way to boost the credibility of your business, showcase your expertise and raise your profile. In short, they’re great! Well, they’re great until.. Read More

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