6 August 2018 3:15 pm
The received wisdom is that it’s important for businesses to blog regularly. It’s wisdom I don’t disagree with. But how many times have you found yourself stuck as to what..
Read More 30 July 2018 4:26 pm
As I browse business websites, I’m always interested to click on the section called ‘Customer case studies’, ‘Projects’ or ‘Portfolio’. It’s an opportunity to understand the type of projects they..
Read More 23 July 2018 12:11 pm
Writing web content for other people’s businesses is second nature for me. However, I know from experience how hard it is to write content for your own business. When I..
Read More 12 April 2018 10:50 am
In a recent edition of my monthly email newsletter (The Pips – sign up here if you’d like to receive it), I asked people to let me know if they..
Read More 26 March 2018 4:24 pm
The ability to write words that persuade, sell, encourage, inform, inspire or whatever else it is you need them to do. The ability to get to the heart of what..
Read More 12 March 2018 4:09 pm
As part of the talk I’ve been preparing for the University of Gloucestershire’s Creating Futures event, I’ve been thinking about the skills I think you need to have if you’re..
Read More 9 March 2018 5:34 pm
According to Aristotle, if you want someone to be persuaded by your argument, logic is less important than whether they like and trust you. I’d love to say I learned..
Read More 23 February 2018 12:09 pm
There are two types of writing in the world: writing that’s a pleasure to read and writing that’s a chore. Writing that zips along and writing that makes you want..
Read More 16 February 2018 9:29 am
There’s a very quick test you can carry out to find out whether your marketing copy is likely to appeal to your readers. Count the number of times you say..
Read More 9 February 2018 4:59 pm
(Have you any idea how hard it is to think of a copywriting term that begins with X? Well, let me tell you, it’s impossible. Which is why in my..