Copywriting

A new take on jargon

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According to the blurb, Ben Goldacre’s excellent book Bad Science “lifts the lid on quack doctors, flaky statistics, scaremongering journalists and evil pharmaceutical corporations”. So when I started to read.. Read More

No one cares what you do

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I’ve had several conversations recently that have run along similar lines. I’ll be chatting to a business owner and finding out more about what they do. As is the way.. Read More

Becoming a fuddy duddy?

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I’ve been feeling my age recently. We’ve just bought a new house and, as renovations commence, I’m acutely aware that I have less energy and stamina than I did when.. Read More

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