Copywriting

How long should a webpage be?

Leave a Comment

Whenever I give a presentation about writing web copy, one of the first questions I’m asked is “How long should a webpage be?” It’s an interesting question, partly because it.. Read More

What is a USP?

Leave a Comment

In a previous post, we looked at features and benefits. In this post I’d like to take things one step further and discuss your USP – your unique selling point... Read More

A guide to web content

1 Comment

I’ve just been doing a bit of housekeeping and came across an introduction to web content I wrote to help explain the concepts to a client a little while ago... Read More

Jargon

Putting jargon in its place

2 Comments

I was at a talk the other day and the speaker mentioned SEO. Some people in the audience (myself included) didn’t bat an eyelid; others looked panicked and confused. (For.. Read More

Page 4 of 512345