9 December 2016 10:06 am
In November I ventured down to London to take part in #writerscrawl, a week long series of events organised by the Direct Marketing Association to celebrate copywriters and the art..
8 November 2016 4:33 pm
Magazine or journal articles are a great way to boost the credibility of your business, showcase your expertise and raise your profile. In short, they’re great! Well, they’re great until..
20 October 2016 3:08 pm
According to the blurb, Ben Goldacre’s excellent book Bad Science “lifts the lid on quack doctors, flaky statistics, scaremongering journalists and evil pharmaceutical corporations”. So when I started to read..
3 October 2016 2:25 pm
This is number two in the series Things I Thought Everyone Knew But In Fact They Don’t. (Number one in the series is So what do you actually do?) I..
20 September 2016 12:35 pm
So you’ve got some marketing copy to write. An article, a newsletter, a blog, a flyer. Whatever it is, here’s a copywriting checklist that will help you make it as..
25 August 2016 4:37 pm
I’ve had several conversations recently that have run along similar lines. I’ll be chatting to a business owner and finding out more about what they do. As is the way..
18 July 2016 5:13 pm
One of the first things I do when I’m commissioned to write any web content is to sit down with my client to discuss the purpose of the website and..
23 June 2016 5:17 pm
When I’m at networking events talking with people about what I do, one of the most common comments is something along the lines of “I’m an expert and my business..
3 June 2016 6:19 pm
On 31 May I very much enjoyed giving a talk to the ladies of Duchy WiRE about copywriting. And I’m pleased to say it looks as if they enjoyed it..
16 May 2016 10:20 am
I was recently invited to write a guest blog post by the lovely Rich Mehta who runs Rigorous, an awesome web development agency in Cheltenham. The post I wrote was..