Copywriting

What is a USP?

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In a previous post, we looked at features and benefits. In this post I’d like to take things one step further and discuss your USP – your unique selling point... Read More

A guide to web content

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I’ve just been doing a bit of housekeeping and came across an introduction to web content I wrote to help explain the concepts to a client a little while ago... Read More

Jargon

Putting jargon in its place

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I was at a talk the other day and the speaker mentioned SEO. Some people in the audience (myself included) didn’t bat an eyelid; others looked panicked and confused. (For.. Read More

How to write effectively

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So, you’ve got something to write. If you want to make sure that it’s effective and gets your message across (and who doesn’t?!), here are five things to consider... Read More

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