Copywriting

Brief importance

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When it comes to creating something effective, whether it’s a piece of writing, a web design or a photograph, it’s all about the preparation. In other words, it’s all about.. Read More

One or 2?

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I had a query from a client the other day asking why sometimes I used the words for numbers (e.g. eight) and sometimes I used the numerals (e.g. 16). Here.. Read More

I or me?

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Do you get confused about when to use “I” and when to use “me”? I hope this blog will help clear up any confusion... Read More

Blog on

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I write lots of different things for lots of different people. But I can guarantee that whenever I’m talking about what I do and what I write, people listen to.. Read More

Less vs fewer

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So, tell me. Are you the sort of person who tuts at the sight of the sign in (some) supermarkets that says ‘Five items or less’? If you’re not sure.. Read More

Storytelling?

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Maybe I’ve been hiding under a rock for years, but it seems to me as if ‘storytelling’ is suddenly a bit of a buzz word in marketing circles. The first.. Read More

It’s up to myself

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As you might expect, I’m a bit of a stickler for language. And one of my pet hates is sentences like the following: It’s up to myself At a time to.. Read More

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