12 December 2017 10:44 am
The new General Data Protection Regulation (GDPR) comes into effect on 25 May 2018. It will affect how every business manages, protects and administers personal data. I’m just starting to get..
5 December 2017 4:55 pm
This blog is very much ‘better late than never’. You might recall that back in September I very excitedly told you I was off to Copy Cabana, a copywriting conference,..
19 June 2017 11:15 am
Here’s a great piece of research if you’re ever in any doubt about the power of words to persuade… Over 46 weekdays, one featured vegetable dish at a US university..
1 June 2017 4:03 pm
Five years ago today Pippin Consultancy Ltd was founded and I became a full time freelance copywriter. As I reflect on five years in business, here are five things I..
20 March 2017 3:21 pm
There’s often a common theme to the conversations about work I have with lots of people who have a job and receive a salary. They’re intrigued by what it’s like..
1 March 2017 5:01 pm
I’ve been fascinated by some of the language that’s in the news at the moment around Brexit and how we can take lessons from it into our businesses. Specifically, I’m..
10 January 2017 5:09 pm
In my mince pie and sherry post-Christmas haze, I was alarmed to read the news headline that eight in ten 40- to 60-year-olds are either drinking too much, are inactive..
4 January 2017 11:28 am
I got a great piece of email marketing the other day. Here it is: Why do I think it’s so great? It was the first section of the email that..
18 November 2016 2:36 pm
As you may know, my partner, Chris, and I have recently moved into a house and garden that needed (and needs) quite a bit of refurbishment to bring it up-to-date..
12 October 2016 3:42 pm
In September, I ventured down to Bristol for Copywriting Club, an occasional get together for copywriters organised by the Direct Marketing Association. On my chair when I arrived were two..