19 April 2018 12:00 pm
You may remember that a few weeks’ ago I gave a talk to a group of University of Gloucestershire students on being a copywriter and running my own business. I..
4 April 2018 11:25 am
Is this a situation that’s familiar to you? It’s 9am. You’ve just sat down at your desk. You’ve got 30 minutes before your first meeting of the day and decide..
19 March 2018 3:46 pm
I love words It’s quite hard to get over how much I love words and how much I need them in my environment. I can quite happily spend several hours..
26 January 2018 11:00 am
So, I promised to blog about how I’m going to go about becoming compliant with GDPR. Here’s what I’ve been up to in the past few weeks. I attended a..
12 December 2017 10:44 am
The new General Data Protection Regulation (GDPR) comes into effect on 25 May 2018. It will affect how every business manages, protects and administers personal data. I’m just starting to get..
5 December 2017 4:55 pm
This blog is very much ‘better late than never’. You might recall that back in September I very excitedly told you I was off to Copy Cabana, a copywriting conference,..
19 June 2017 11:15 am
Here’s a great piece of research if you’re ever in any doubt about the power of words to persuade… Over 46 weekdays, one featured vegetable dish at a US university..
1 June 2017 4:03 pm
Five years ago today Pippin Consultancy Ltd was founded and I became a full time freelance copywriter. As I reflect on five years in business, here are five things I..
20 March 2017 3:21 pm
There’s often a common theme to the conversations about work I have with lots of people who have a job and receive a salary. They’re intrigued by what it’s like..
1 March 2017 5:01 pm
I’ve been fascinated by some of the language that’s in the news at the moment around Brexit and how we can take lessons from it into our businesses. Specifically, I’m..