10 January 2017 5:09 pm
In my mince pie and sherry post-Christmas haze, I was alarmed to read the news headline that eight in ten 40- to 60-year-olds are either drinking too much, are inactive..
4 January 2017 11:28 am
I got a great piece of email marketing the other day. Here it is: Why do I think it’s so great? It was the first section of the email that..
18 November 2016 2:36 pm
As you may know, my partner, Chris, and I have recently moved into a house and garden that needed (and needs) quite a bit of refurbishment to bring it up-to-date..
12 October 2016 3:42 pm
In September, I ventured down to Bristol for Copywriting Club, an occasional get together for copywriters organised by the Direct Marketing Association. On my chair when I arrived were two..
14 September 2016 5:38 pm
There’s a question in The Guardian’s weekly Q&A column that I just love: “Which words or phrases do you most overuse?” I love encountering new words, revelling in unusual ones..
16 August 2016 12:52 pm
Maybe you heard it too. When RBS’s previous quarter results showed a £2 billion loss, the bank’s Chief Executive put it down to ‘legacy issues’. The BBC described these legacy..
15 October 2015 5:22 pm
(This post is a bit introspective / navel-gazing, so be warned…) Whenever I think about creativity I think about artists, sculptors, novelists, poets. For me the creative process is a mystery..
3 September 2015 3:18 pm
Whenever I deliver a copywriting workshop or presentation, one of my top tips is to proof read your work very carefully...
24 August 2015 7:56 pm
A couple of months ago Andy Hockridge of Imagemaker Studios took a new set of profile photos for me (if you haven’t seen the results you can see some of..
17 August 2015 5:58 pm
Great British Copywriting is the Direct Marketing Association’s campaign “to champion copywriting, listen to copywriters, create the conditions in which they can do what they do best, highlight the value..