Musings

Pondering on snail mail

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In September, I ventured down to Bristol for Copywriting Club, an occasional get together for copywriters organised by the Direct Marketing Association. On my chair when I arrived were two.. Read More

My most over-used words

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There’s a question in The Guardian’s weekly Q&A column that I just love: “Which words or phrases do you most overuse?” I love encountering new words, revelling in unusual ones.. Read More

Legacy issues

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Maybe you heard it too. When RBS’s previous quarter results showed a £2 billion loss, the bank’s Chief Executive put it down to ‘legacy issues’. The BBC described these legacy.. Read More

Becoming a fuddy duddy?

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I’ve been feeling my age recently. We’ve just bought a new house and, as renovations commence, I’m acutely aware that I have less energy and stamina than I did when.. Read More

Definitions of creativity

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(This post is a bit introspective / navel-gazing, so be warned…) Whenever I think about creativity I think about artists, sculptors, novelists, poets. For me the creative process is a mystery.. Read More

Why your copywriter looks sad

Great British Copywriting

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Great British Copywriting is the Direct Marketing Association’s campaign “to champion copywriting, listen to copywriters, create the conditions in which they can do what they do best, highlight the value.. Read More

Mobilegeddon

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‘Mobilegeddon’ has been all over the news this week, with everyone and his dog alerting us to the change in Google’s searching algorithms that will favour mobile-friendly websites. Well, never.. Read More

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