I love this Green & Black’s ice cream advert

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in Copywriting

I opened the March edition of my BBC Good Food magazine and was immediately wowed by this ad for Green & Black’s ice cream.


It’s perfect – it’s perfectly pitched at its target audience, it’s perfectly pitched to encapsulate Green & Black’s luxuriousness and indulgence and it’s got a perfectly pitched touch of humour.

Hats off to Green & Black’s then.

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