Blog Articles

The Five Biggest Copywriting Mistakes

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Last night, I gave a presentation at Inspire Herefordshire. It was called The five biggest copywriting mistakes. You can see the slides below and download the notes here. If you’re a businesswoman in Herefordshire, I’d highly recommend coming along to Inspire Herefordshire. We meet every second Wednesday from 6.30pm at Kidwells House in Hereford. There […].. Read More

What’s your principal principle?

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Here’s the latest in my series of back to basics blogs. This one was prompted by spotting someone getting principal and principle mixed up. So here’s a quick guide to principals and principles….. Read More

A guide to web content

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I’ve just been doing a bit of housekeeping and came across an introduction to web content I wrote to help explain the concepts to a client a little while ago. I thought it contained some pretty useful stuff, so I’ve adapted and updated it a bit and – voilà! Enjoy!.. Read More

What makes a good funding bid?

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I read an extremely interesting report last week. Called Inside the mind of a grant-maker: Useful stuff on how grant-making works and written by nfpSynergy on behalf of the Institute of Fundraising, it was packed with useful insights. I strongly recommend reading it – there are lots of unexpected and very useful things in it. […].. Read More

It’s the problem with its


Twice this week I’ve read printed marketing material where the writer has got their “its” and “it’s” confused. It got me thinking about common mistakes people make in their writing. For people like me, spotting one of those mistakes makes me a little bit sad (in all senses of the word, some might say)... Read More


Putting jargon in its place


I was at a talk the other day and the speaker mentioned SEO. Some people in the audience (myself included) didn’t bat an eyelid; others looked panicked and confused. (For those of you who have just seen “SEO” and had the second reaction, it’s short for Search Engine Optimisation and it refers to the strategies […].. Read More

Pippin is a Wiggly 100!

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I’ve got some very exciting news this week – Pippin has become a corporate sponsor for the first time! Pippin is now officially a Wiggly 100... Read More

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