Blog Articles

A mutter about timescales

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As you may know, my partner, Chris, and I have recently moved into a house and garden that needed (and needs) quite a bit of refurbishment to bring it up-to-date and turn it into a family home. All the tradespeople who’ve worked on our home have been done a fantastic job and we’re really pleased […].. Read More

Writing an article?

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Magazine or journal articles are a great way to boost the credibility of your business, showcase your expertise and raise your profile. In short, they’re great! Well, they’re great until the time comes to sit down and write them… This blog is for you if you’re trying to write an article and are struggling with […].. Read More

A new take on jargon

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According to the blurb, Ben Goldacre’s excellent book Bad Science “lifts the lid on quack doctors, flaky statistics, scaremongering journalists and evil pharmaceutical corporations”. So when I started to read it on holiday last month, I wasn’t expecting to get an interesting copywriting revelation. But that’s exactly what did happen... Read More

Pondering on snail mail

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In September, I ventured down to Bristol for Copywriting Club, an occasional get together for copywriters organised by the Direct Marketing Association. On my chair when I arrived were two things. Firstly, a hard copy of Why your copywriter looks sad, a report that I blogged about last year. Secondly, The Private Life of Mail, a […].. Read More

Hi, I’m Derek. It’s nice to meet you

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This is number two in the series Things I Thought Everyone Knew But In Fact They Don’t. (Number one in the series is So what do you actually do?) I was at a networking meeting recently, chatting to the inspirational Emma Lawton, founder of HŪF Design and inventor of the SKŪP® feed scoop for horses. […].. Read More

My most over-used words

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There’s a question in The Guardian’s weekly Q&A column that I just love: “Which words or phrases do you most overuse?” I love encountering new words, revelling in unusual ones and rediscovering forgotten ones. But in the same way that I have ‘comfort books’ that I turn to when I’m tired and want something easy […].. Read More

It’s time to practise your practice

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A few days  ago I had an email from the lovely and talented Charlotte Greenman of Accredited Marketing. Here’s what she said: I was just talking about you yesterday as I am stuck with a word!  Were your ears burning?? Picture this… me (English) with client (Hungarian) and her partner (Indian) sat writing an email […].. Read More

No one cares what you do

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I’ve had several conversations recently that have run along similar lines. I’ll be chatting to a business owner and finding out more about what they do. As is the way of such things, the conversation will eventually turn to me and what I do. I say that I specialise in helping people to use words more […].. Read More

Legacy issues

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Maybe you heard it too. When RBS’s previous quarter results showed a £2 billion loss, the bank’s Chief Executive put it down to ‘legacy issues’. The BBC described these legacy issues as: “mis-selling payment protection insurance (PPI) to customers and litigation related to a £12bn rights issue in 2008 during the financial crisis.” (The litigation […].. Read More

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