Blog Articles

Pippin is four!

Pippin is four!

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Crikey! Pippin is four years old. Given the astonishingly high failure rates of new businesses, I’m incredibly proud to still be here. I’m also incredibly proud about how far I’ve come since 1 June 2012. Here are just four ways I’ve changed... Read More

Top tips for writing great copy for your business

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Miranda Jenkins is an awesome award-winning business coach who runs Business Skills Studio, an online business training academy. It’s a fabulous resource and I really recommend you check it out. Miranda kindly invited me to record a mini-mastermind session with her, sharing some of my insights into copywriting, together with a few immediately actionable tips to help […].. Read More

Becoming a fuddy duddy?

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I’ve been feeling my age recently. We’ve just bought a new house and, as renovations commence, I’m acutely aware that I have less energy and stamina than I did when renovating the previous house six years ago. I also think I’m more prone to blisters. Anyway, with that in mind….. Read More

So what do you actually do?

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I was at a networking event recently and I bumped into someone I hadn’t seen for a while. In the course of our conversation he said, “So I know you’re a copywriter, but what is it you actually do?” I was more than a little embarrassed. I witter on endlessly advising people to write simply and […].. Read More

Four tips on how to structure your website

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Once you’ve decided to invest in a new website, one of the most important things you’ll need to think about is how you want to structure the content. Read on for tips that will be useful to you whether you’re embarking on structuring and writing the content yourself or whether you want to get yourself […].. Read More

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