Blog Articles

When to is too and vice versa

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I love my partner dearly. It’s just a good job we mainly communicate face to face. Because he replies to every text I send saying “Love you” with “Love you to”. And I think: “Love me to what?” Love me to stop tidying up by putting away things he’s in the middle of using? Love […].. Read More

Three things I’ve learned from mentoring so far

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As you may know, this year I’m mentoring an A level student who is on the Career Ready programme and helping to prepare her for the world of work. As we’ve just passed the halfway point of the year, I thought it would be a good time to review the journey so far... Read More

I’ve moved!

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A couple of months ago, I mentioned in passing that I was in the middle of renovating a house. I’m excited to say the renovation is now (almost…) complete and we moved in last weekend. The new address is 78 Biddulph Way, Ledbury, Herefordshire, HR8 2HN. The phone number and email stay the same... Read More

What’s the point of a copywriter?

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When I’m at networking events talking with people about what I do, one of the most common comments is something along the lines of “I’m an expert and my business is very technical. By the time I’ve briefed you I could have written it myself.” At this point, I’m pretty certain I’m never going to […].. Read More

Pippin is four!

Pippin is four!


Crikey! Pippin is four years old. Given the astonishingly high failure rates of new businesses, I’m incredibly proud to still be here. I’m also incredibly proud about how far I’ve come since 1 June 2012. Here are just four ways I’ve changed... Read More

Top tips for writing great copy for your business

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Miranda Jenkins is an awesome award-winning business coach who runs Business Skills Studio, an online business training academy. It’s a fabulous resource and I really recommend you check it out. Miranda kindly invited me to record a mini-mastermind session with her, sharing some of my insights into copywriting, together with a few immediately actionable tips to help […].. Read More

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