Blog Articles

Registering difference

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At the weekend I was having a conversation with a nearly 90 year old relative. I hadn’t spoken to her for some time so we were filling each other in on our news. During the conversation I described my partner as being ‘a bit of a steam train buff’. After the conversation had ended I […].. Read More

Why you need to love your features

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One of the first things you learn as a copywriter is the concept of features vs benefits. The features are the facts about your product; the benefits sum up why those features add up to give your customers exactly what they’ve always wanted. It’s clear you need to include the benefits of your product or […].. Read More

Little words make a big difference

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In my mince pie and sherry post-Christmas haze, I was alarmed to read the news headline that eight in ten 40- to 60-year-olds are either drinking too much, are inactive or are overweight. Public Health England, the body that revealed the figures, was pointing people towards the How Are You quiz, which gives users a […].. Read More

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Just put something like this

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Last month I took part in my very first podcast. It was with the lovely Ben and Al of Rather Inventive, the people behind my swanky new website. The recording was great fun, as conversations with Ben and Al always are. We talked about a multitude of things including who should write your website’s copy and what […].. Read More

A great piece of email marketing

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I got a great piece of email marketing the other day. Here it is: Why do I think it’s so great? It was the first section of the email that did it for me. It looks like a normal email that a normal person would send – it didn’t look like an eshot at all. Hi […].. Read More

Words count

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In November I ventured down to London to take part in #writerscrawl, a week long series of events organised by the Direct Marketing Association to celebrate copywriters and the art of copywriting. I attended Big Bang, an afternoon of insights from the best in the field. I want to share just one of those insights […].. Read More

A mutter about timescales

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As you may know, my partner, Chris, and I have recently moved into a house and garden that needed (and needs) quite a bit of refurbishment to bring it up-to-date and turn it into a family home. All the tradespeople who’ve worked on our home have been done a fantastic job and we’re really pleased […].. Read More

Writing an article?

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Magazine or journal articles are a great way to boost the credibility of your business, showcase your expertise and raise your profile. In short, they’re great! Well, they’re great until the time comes to sit down and write them… This blog is for you if you’re trying to write an article and are struggling with […].. Read More

A new take on jargon

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According to the blurb, Ben Goldacre’s excellent book Bad Science “lifts the lid on quack doctors, flaky statistics, scaremongering journalists and evil pharmaceutical corporations”. So when I started to read it on holiday last month, I wasn’t expecting to get an interesting copywriting revelation. But that’s exactly what did happen... Read More

Pondering on snail mail

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In September, I ventured down to Bristol for Copywriting Club, an occasional get together for copywriters organised by the Direct Marketing Association. On my chair when I arrived were two things. Firstly, a hard copy of Why your copywriter looks sad, a report that I blogged about last year. Secondly, The Private Life of Mail, a […].. Read More

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