Blog Articles

Becoming a fuddy duddy?

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I’ve been feeling my age recently. We’ve just bought a new house and, as renovations commence, I’m acutely aware that I have less energy and stamina than I did when renovating the previous house six years ago. I also think I’m more prone to blisters. Anyway, with that in mind….. Read More

So what do you actually do?

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I was at a networking event recently and I bumped into someone I hadn’t seen for a while. In the course of our conversation he said, “So I know you’re a copywriter, but what is it you actually do?” I was more than a little embarrassed. I witter on endlessly advising people to write simply and […].. Read More

Four tips on how to structure your website

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Once you’ve decided to invest in a new website, one of the most important things you’ll need to think about is how you want to structure the content. Read on for tips that will be useful to you whether you’re embarking on structuring and writing the content yourself or whether you want to get yourself […].. Read More

Brief importance

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When it comes to creating something effective, whether it’s a piece of writing, a web design or a photograph, it’s all about the preparation. In other words, it’s all about getting a good brief... Read More

Your chance to win!

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I’m thinking of putting together a series of copywriting courses and programmes. At the moment, I’m thinking of offering short e-courses on specific areas of copywriting and longer masterclass programmes for people who want to learn about all aspects of copywriting and become better copywriters. To help me put together the courses and programmes you’d […].. Read More

One or 2?

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I had a query from a client the other day asking why sometimes I used the words for numbers (e.g. eight) and sometimes I used the numerals (e.g. 16). Here are the generally accepted basic rules about which to use when... Read More

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