There are thousands of books on copywriting out there. Every copywriter will have their favourite copywriting book or copywriting author – the one they’d recommend above all others.
For me, it’s Andy Maslen.
His books on copywriting are masterclasses in the skill.
His training is practical and punchy (I know this from first-hand experience because I attended a workshop of his earlier this year).
His copywriting agency writes for some of the country’s biggest names.
In other words, he’s my copywriting hero and if you want to take your copywriting knowledge further, he’d be my number one recommendation.
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