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The Pippin A-Z of Copywriting: Speaking Aloud

Blog > Copywriting

in Copywriting

Here’s a good tip for finding out:

  • if your writing is easy to read
  • if your writing sounds like you
  • if you’ve put together a coherent piece.

What do you need to do?

Simply read your writing aloud.

It will show you:

  • if your sentences are too long and convoluted
  • if your sentences are too samey – this explains why it’s important they’re not
  • give you a sense of what you need to change if it doesn’t sound like you
  • any gaps in your logic and thinking
  • any restructuring or re-ordering you need to do.

So it’s a great thing to do. You might want to find an empty room first, though…

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