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Where do you start with a website?

Blog > Copywriting

in Copywriting

A couple of weeks ago, I wrote a blog that answered a question I was asked after I gave a copywriting talk – how long does a web page need to be? You can read my answer here. The question got me thinking about the wider subject of putting together a website and how you make sure you end up with something that will meet your objectives. Coincidentally, a web developer colleague of mine, Grant Smith of Transition Graphics, recently wrote a blog that outlines his approach to the subject. You can read an extract from the blog below. And you can read his full blog here.

At Transition Creative, we follow a strict process – mainly because it has never failed us, and consistently delivers us happy clients with solutions that are right for them.

There is no magic involved here, it’s just our way of working.

We have four stages to any web development project, these being:

Key stage oneDiscovery and ideation
This is where we define stakeholder goals and site features, plus set a site-map capturing the user journey through the client’s site. We listen, we make suggestions, we discuss, we listen again, and we get there together.

Key stage twoWire-frames
Once we have a site-map, it’s time to sketch out some wire-frames, a kind of screen blueprint. This allows us to plan what will go where, and on which page. This is really important as it helps our clients to understand the user journey of their site. Making the user journey as functional yet as simple as possible will dramatically improve the customer experience, and thereby reinforce a positive connection with your brand.

Key stage threeDesign
Stage three is where we take all the planning we have gathered beforehand and create the designs in Photoshop. If we’ve really listened to you all along, given you our very best advice based on years of experience, and applied that to your own unique project, this should mean we get to this stage without too many changes required. The designs will be passed back to you for review, and we will work with you until we reach your final approval.

Key stage fourDevelopment
Finally, it’s time to put that great design and planning into action. To bring a conceptual plan to life.

Following our proven, process-driven approach for web-design ensures our customers are engaged throughout every stage of the design process. The last thing we want to do is land something on you that we think does the job but doesn’t hit any part of your own expectation.

Grant Smith is the founder of Transition Graphics Ltd, a web design company that focuses not only on website design, development and search engine optimisation but also brand and logo design, graphic design and marketing collateral. You can find out more about Grant and Transition Graphics here.

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