Old school, yes. Old hat, no.

Now we live in a digital age, there seems something quaintly old-fashioned about direct mail. A letter arriving through the letterbox? A leaflet you can actually hold? Surely we don’t need any of that any more? But the reason that direct mail is still being used is simple. It works.

Well, it should work. But all too often, it doesn’t. How often do you open an envelope and not read beyond the first line?

If you don’t want your direct mail campaign to suffer the same fate as the ones that arrive on your desk every day, it pays to give it some attention.

Like all the marketing you do, it has to speak to your target customer. It has to show very clearly why they need you. It has to give them a clear call to action so they can start to engage with you and what you do.

I started my career in direct marketing and I still love what it has to offer. When the mailing list is carefully selected and the content of the campaign is relevant, something magic happens. You’re not writing junk mail, you’re writing something useful that the recipients are going to love. You’re writing something that you are going to love because it will get you results.

We asked Catherine to review and edit a twenty-four page marketing document. Before looking at the document she took time to understand our business, our ethos and the style of message we were trying to convey. Catherine gave us clear deadlines as to when she was going to do the work by, and kept to these. She was excellent at making the document much more engaging and reader friendly. We had a tendency to include too much detail, and Catherine was able to get the right balance of detail to maintain interest yet still get the key points across. One of the important points things for us was to produce a document that would speak for itself and “sell” the services we offer, without sounding false or like everybody else – Catherine was able to deliver this, and we look forward to working with her again in the future.

Nigel Dolby, Clarity Business Partners

If you need a hand or an extra pair of hands to help you with your direct mail, I’d love to talk to you. Get in touch and let’s have a conversation.