Who is this copywriting e-course for?
This course is perfect for business owners who want to make more of their website. It’s also ideal for web executives who want to improve their web copywriting skills.
What does this copywriting e-course cover?
On this course you’ll learn how to structure a website so people know where to go when they get to your homepage, how to use keywords so people can find you in the first place, how to write copy that works on the web and how to get people to take action before they leave.
It’s split into three parts and has over 30 minutes of video content plus practical exercises and downloads for you to work through.
In the first part we look at how to structure the content on your website.
In the second part we look at keywords, what they are, why you need them and how to find them.
And in the last part we look at what makes web copy different from offline copy and how to make sure you’re using best practice.
Watch the introduction to this e-course
What will you be able to do at the end of this copywriting e-course?
By the end of the workshop you’ll have the tools you need to make a website work harder.