Catherine Every, B2B copywriter, Pippin Copywriting

When you’re choosing a copywriter to work with, it’s essential to find one you feel you have a connection with so you can build a powerful working relationship.

A little while ago, I asked my clients what they liked about working with me. Here’s what they said.

I bring clarity to everything I write

I’ll never choose to use the pretty but pointless phrase over the plain and simple phrase. The pretty but pointless phrase might make your customers smile but it’s the plain and simple phrase that will get the message across more effectively.

I’m naturally curious

I’ll ask lots of questions so I can understand where you’re coming from but I’ll also get to grips with complicated concepts quickly so briefing me isn’t a soul-destroying experience.

I’m experienced

I’ve been writing copy for nearly 20 years, so I know what I’m doing.

I’ll write you the website that will convert more of your visitors. I’ll write the leaflet that gets people on the phone. I’ll write the corporate responsibility brochure that captures your essence as a business. I’ll write you the white paper that demonstrates your expertise. I’ll write you the award entry that will bag you that award.

I’m just a nice person to have on board

If you pushed me for a reason why you should work with me, I think the most compelling reason is this. Several of my clients have been with me since the start of my part time copywriting days in 2004. I think that says a lot about what I’m like to work with.

Catherine is the most approachable and helpful person. She is creative and conscientious and will provide you with various copy options with literally award winning results.

Emma Lawton, HŪF®

“One of the things that I really liked about Catherine’s approach was how informal her interview process was, a conversation that framed perfectly who Elementary Solutions is, what we do and how we help our clients and this was very nicely transcribed onto our website. I would have no hesitation in recommending Pippin Copywriting to any business who is looking for quality copy writing.”

Paul Watson, Elementary Solutions

A little bit of background

Let me tell you a little bit about where I come from.

My degree was in English Language and Literature and I spent the first part of my career in publishing. I was a marketing manager for three publishers, probably the most famous of which was Oxford University Press.

The experiences gave me a thorough grounding in the principles of marketing, which turned out to be vital now I use words to help businesses to grow.

The next step was a move to a web design agency where I was a web copywriter for half the week. The other half of the week, I was a freelance copywriter.

Then, in 2012 I left the web design agency and launched Pippin Copywriting, my own copywriting business.

Today, I work with business owners, marketing directors and account directors and I specialise in writing marketing and communications materials that are as good as the product or service they sell.

And most importantly of all, I’m even more excited about the art and science of copywriting today than I was way back when I started.

A little bit about me as a person

And as for the person outside work? Well, I live in Ledbury in Herefordshire with my fiancé and his two sons.

I’m a (very) keen runner and am passionate about the difference it makes to mental and physical health. I’m a lead runner at my local running club, Ledbury & District Harriers, and I’m one of a team of Run Directors at Newent parkrun.

When I’ve had a glass of wine (it only takes one these days), I’ll bore you to tears on any of the following subjects: The Casual Sexism That Is Everywhere You Look, Cooking From Scratch and Smugly Using Seasonal Ingredients and What Our Cat, Parsnip, Has Been Up To Recently.

If any of this has made you think that I could help your business and you’d like to work with me, that’s great! Please get in touch and let’s have a chat.

If you’re not ready to do that, but you think you’d like to stay in touch, sign up below for my email series on the 5 copywriting principles you need to know and join my mailing list for monthly tips and insights.

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