There are lots of benefits to having a newsletter. (For a refresher on some of the reasons, you might like Will a newsletter help my marketing?) Of course, weighed against all the benefits is the fact that a newsletter will involve a regular chunk of work. So how do you factor it into your already […].. Read More
When you’re working on a new website, which bit should you work on first? The design or the content? I’m talking about it now because I’ve been invited to quote on a couple of website projects recently where the design’s already been in place. Spaces have been allocated for content and there are word counts […].. Read More
I write case studies for my clients regularly. As part of the work, I interview both the client and the client’s client to hear their story of the project. I typically find interviewees follow one of two schools of thought when it comes to the interview: This is an exciting opportunity to talk about something interesting […].. Read More
Every copywriter has at least one hilarious (ahem) anecdote about the time someone they were speaking to confused copyright and copywriting. These usually revolve around someone delightedly asking for help to protect their invention and the copywriter having to let them down gently. Personally, I see this as a failure of the copywriter to do […].. Read More
Obviously, the best kind of feedback a copywriter can get runs something along the lines of ‘This is great, it’s spot on, it delivers to the brief and more. Thank you!’ This is not only great for your copywriter to hear, it’s also great for you to be able to say. After all, the feedback […].. Read More
Can you help me resolve a dilemma? Let me give you the background. I regularly write blogs about copywriting – it’s been the cornerstone of my marketing since I started my business in 2012. I regularly write blogs for my clients too. Whether I’m writing for myself or for other people, I have one simple […].. Read More
Have you ever had a quote from a copywriter and said: “How much?!” After all, copy is just words, isn’t it? And everyone can write. Well, yes. But also no. Because copy isn’t just about writing. It’s about writing to sell. Here are three reasons to explain why copywriting can seem, at first glance, to […].. Read More
On 6 October 2019 I ran Chester Marathon. It wasn’t quick – 4:38:29 – and it wasn’t the time I wanted. But despite this, I’m incredibly proud to be able to say I did it. (And my 14 year old self would be utterly astonished.) I recognise that after running one marathon I’m no expert […].. Read More
When my partner got home from work earlier, he asked me what I’d done today. I told him I’d been researching tone of voice. “Oh,” he said, “That’s interesting. What have you learned? And will you be trying it out on me?” It was a timely reminder that tone of voice means something very different […].. Read More
I started my business, Pippin Copywriting Ltd, on 1 June 2012 so it’s about this time of year I look back at how far I’ve come. This year, I’ve been thinking about all the tools and widgets I use to run my business as efficiently and effectively as I can. So here’s the lowdown on […].. Read More