Blog Articles

‘Should of’ or ‘should have’?

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When you use this phrase, it’s always ‘should have’ or ‘should’ve’: I should have gone for a run today so I don’t have to go tomorrow I should’ve woken up earlier so I could get more done He should have done that by now to get it over and done with He should’ve thought of […].. Read More

Price-per-project or price-per-hour?

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I read an article on Entrepreneur Europe recently that gave tips for businesses hiring freelance workers for the first time. The article gave plenty of sound advice, but I was intrigued by the last tip: Keep an eye on time-tracking reports. As freelancers are often paid per hour, project managers need to be able to […].. Read More

Consists of and comprises

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I’ve been meaning to write this post for a while, prompted by coming across more and more of what I perceive to be misuses of ‘comprises’ and ‘consists’. I feel very strongly about it – but, as you’ll see, I fear may be in an increasing minority. So here we go. I keep seeing sentences […].. Read More

7 ways to instantly improve your writing

7 ways to instantly improve your writing

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This is the introduction to an article I first published on Medium. It’s my opinion that if you’re taking the time to write something, it’s because you want it to be read. Whether it’s an email, a letter, a piece of marketing literature, a report or anything else you can think of, you aren’t writing it […].. Read More

How to overcome the black hole of content in your business

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This is the introduction to an article I first published on Medium. I’ve been a freelance copywriter for over 15 years. I’ve worked with hundreds of businesses in that time. But many of the reasons for them wanting to work with a copywriter are similar. Let me paraphrase some of the most popular reasons. “We’ve worked […].. Read More

Tips for making a newsletter manageable from B2B copywriter Catherine Every

Tips for making a newsletter manageable

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There are lots of benefits to having a newsletter. (For a refresher on some of the reasons, you might like Will a newsletter help my marketing?) Of course, weighed against all the benefits is the fact that a newsletter will involve a regular chunk of work. So how do you factor it into your already […].. Read More

Which comes first - content or design? Catherine Every, freelance B2B copywriter

Which comes first – content or design?

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When you’re working on a new website, which bit should you work on first? The design or the content? I’m talking about it now because I’ve been invited to quote on a couple of website projects recently where the design’s already been in place. Spaces have been allocated for content and there are word counts […].. Read More

How to get the most from interviews for customer case studies - advice from Catherine Every, B2B copywriter, Pippin Copywriting

How to get the most from interviews for customer case studies

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I write case studies for my clients regularly. As part of the work, I interview both the client and the client’s client to hear their story of the project. I typically find interviewees follow one of two schools of thought when it comes to the interview: This is an exciting opportunity to talk about something interesting […].. Read More