Blog Articles

How to make a little content go a long way

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You’ve written a piece of content and after all the effort it’s taken, you want to make sure it’s working as hard as it can for you. Here are some ideas that might help… Look at the different places you could publish The most obvious place to publish is your own website. You should always […].. Read More

Are the copywriting robots coming?

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At every copywriting conference I’ve ever been to, there’s been at least one session on AI copywriting. Often, we’ll see examples of passable and good AI copywriting. We’ll also often see examples of when AI gets it hilariously wrong so we can reassure ourselves we’re safe. But predictive text always used to be hilariously bad […].. Read More

Content outsourcing from a freelance writer’s perspective

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I recently came across Semrush Marketplace’s State of Content Ops & Outsourcing report. It tells us who outsources content (and who doesn’t). Why people outsource (and why they don’t). Who people outsource to and why. And so on and so on. Whichever side of the outsourcing fence you’re on, I’d recommend taking a look at […].. Read More

The Pippin A-Z of Copywriting

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In 2017, I set myself a challenge: 26 weeks and 26 blog posts to create the Pippin A-Z of Copywriting. As is so often the case with these things, I successfully completed the challenge and then promptly forgot about it. Looking back at the entries in 2021, I felt a belated moment of pride at […].. Read More

The 3 things every freelance copywriter needs from an agency brief

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I’m not going to patronise you by recapping the essential components of a good brief — you haven’t built an agency without knowing what they are. But when you’re briefing a freelance copywriter (as opposed to your in-house copywriters) there are three things you might not be telling them. They aren’t essential elements of the […].. Read More

Sources of instant content for your business

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Here’s the problem. You’ve committed yourself to putting high quality content out there regularly to demonstrate your expertise and attract new customers. But this time round, you’ve run out of time to write anything to post. Don’t despair! The chances are you’ve already got quite a bit of content in your business already that you […].. Read More

Quick fix writing tips when you just need to get it done

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All over the world right now, there are marketing teams saying: “Let’s get our subject matter experts to write this blog or article for us! It’ll mean we can give expert insight to our audiences. (It’ll help us spread our workload too.)” Those marketing teams are right. Getting input from subject matter experts is a […].. Read More

How to get content out the door faster

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The best copy in the world isn’t going to work if it’s sitting in your Drafts folder. You know this. You also know that sometimes getting copy out of your Drafts folder and into the world is easier said than done. With that in mind, here are some tips to help you, no matter which […].. Read More