This is the introduction to an article I first published on Medium.
It’s my opinion that if you’re taking the time to write something, it’s because you want it to be read. Whether it’s an email, a letter, a piece of marketing literature, a report or anything else you can think of, you aren’t writing it just for the sake of it. You’re writing it because you have something to say and you want to persuade, inform, discuss or explain something to your readers.
So if your words aren’t getting the response you want — or aren’t getting a response at all — it’s time to take action.
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