How to make a little content go a long way
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You’ve written a piece of content and after all the effort it’s taken, you want to make sure it’s working as hard as it can for you. Here are some.. Read More
Articles by Catherine Every
Are the copywriting robots coming?
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At every copywriting conference I’ve ever been to, there’s been at least one session on AI copywriting. Often, we’ll see examples of passable and good AI copywriting. We’ll also often.. Read More
Content outsourcing from a freelance writer’s perspective
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I recently came across Semrush Marketplace’s State of Content Ops & Outsourcing report. It tells us who outsources content (and who doesn’t). Why people outsource (and why they don’t). Who.. Read More
The Pippin A-Z of Copywriting
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In 2017, I set myself a challenge: 26 weeks and 26 blog posts to create the Pippin A-Z of Copywriting. As is so often the case with these things, I.. Read More
How to tell your customers how good you are (without actually telling them)
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When you’re writing about your business, it’s very easy to assume that your readers know more about you than they actually do – especially when it comes to how good.. Read More
The 3 things every freelance copywriter needs from an agency brief
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I’m not going to patronise you by recapping the essential components of a good brief — you haven’t built an agency without knowing what they are. But when you’re briefing.. Read More
The writing rules you can ignore – and why you should always think twice about ignoring them
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Every copywriter reading this will have been told at some point in their career not to start a sentence with ‘and’. And for every copywriter reading this there’ll be someone.. Read More
Sources of instant content for your business
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Here’s the problem. You’ve committed yourself to putting high quality content out there regularly to demonstrate your expertise and attract new customers. But this time round, you’ve run out of.. Read More
Quick fix writing tips when you just need to get it done
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All over the world right now, there are marketing teams saying: “Let’s get our subject matter experts to write this blog or article for us! It’ll mean we can give.. Read More
How to get content out the door faster
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The best copy in the world isn’t going to work if it’s sitting in your Drafts folder. You know this. You also know that sometimes getting copy out of your.. Read More