The short answer is: probably more than you think. To understand why, let’s think about websites for a moment. When you visit a website, what is it that persuades you.. Read More
As someone who has sent a newsletter on the last working day of every month (apart from in December, because it’s Christmas) since June 2012, I’m a firm believer in.. Read More
As I’ve discussed in other blog posts, an ebook (and its sister document, the white paper), is an excellent marketing tool. But a good ebook can be a significant undertaking.. Read More
This is a page from the results of the ProCopywriters Survey 2018. It shows a selection of copywriters’ answers to the question ‘What is copywriting?’. These are great summaries of.. Read More
I mentioned in an earlier post how often I see customer case studies that are missed opportunities. When I see them I think it’s because the company has been told they.. Read More
A case study is a story with two sides. You’re going to need to pull together facts from your side and from your customer’s side. Your side of the story.. Read More
I think a white paper is a great thing to have in your marketing toolkit. (If you’d like a quick introduction to what they are, try What is a white.. Read More
So you’ve decided to write a marketing ebook for your business to help you demonstrate your expertise and attract leads. Great! How long is it going to be? I said.. Read More
A press release is a great way to get free (well, free in the sense that the only cost is your time and effort) publicity for your business. But it.. Read More
Confessions of a copywriter… When I was at school, the idea of having to write an essay that was two sides of A4 filled me with dread. And at university,.. Read More