Every copywriter reading this will have been told at some point in their career not to start a sentence with ‘and’. And for every copywriter reading this there’ll be someone.. Read More
When you use this phrase, it’s always ‘should have’ or ‘should’ve’: I should have gone for a run today so I don’t have to go tomorrow I should’ve woken up.. Read More
I’ve been meaning to write this post for a while, prompted by coming across more and more of what I perceive to be misuses of ‘comprises’ and ‘consists’. I feel.. Read More
In a recent edition of my monthly email newsletter (The Pips – sign up here if you’d like to receive it), I asked people to let me know if they.. Read More
The English language never fails to fascinate me. Here’s an article I read a while ago but haven’t shared until now. It’s about the order we use adjectives in, but don’t.. Read More
Which of these newspaper stories would you rather read? Brazil was beaten in the final by France France beat Brazil in the final For me – and I would guess you.. Read More
Latin, eh? Nobody speaks it these days yet we use it all the time. Two perfect examples are i.e. and e.g. We use them all the time – and sometimes.. Read More
One of the biggest secrets of successful copywriting is to put your reader, not you, first. Yet talking about ourselves when writing marketing materials is one of the easiest traps.. Read More
The other day, a client asked me to confirm that ‘complemented’ was spelled correctly in a sentence I’d written. Her query reminded me how commonly ‘complement’ and ‘compliment’ are confused... Read More
A few days ago I had an email from the lovely and talented Charlotte Greenman of Accredited Marketing. Here’s what she said: I was just talking about you yesterday as.. Read More