15 July 2021 3:46 pm
Every copywriter reading this will have been told at some point in their career not to start a sentence with ‘and’. And for every copywriter reading this there’ll be someone..
18 September 2020 11:35 am
When you use this phrase, it’s always ‘should have’ or ‘should’ve’: I should have gone for a run today so I don’t have to go tomorrow I should’ve woken up..
4 August 2020 11:25 am
I’ve been meaning to write this post for a while, prompted by coming across more and more of what I perceive to be misuses of ‘comprises’ and ‘consists’. I feel..
12 April 2018 10:50 am
In a recent edition of my monthly email newsletter (The Pips – sign up here if you’d like to receive it), I asked people to let me know if they..
30 August 2017 10:55 am
The English language never fails to fascinate me. Here’s an article I read a while ago but haven’t shared until now. It’s about the order we use adjectives in, but don’t..
6 July 2017 4:25 pm
Which of these newspaper stories would you rather read? Brazil was beaten in the final by France France beat Brazil in the final For me – and I would guess you..
9 June 2017 5:21 pm
Latin, eh? Nobody speaks it these days yet we use it all the time. Two perfect examples are i.e. and e.g. We use them all the time – and sometimes..
6 June 2017 10:12 am
One of the biggest secrets of successful copywriting is to put your reader, not you, first. Yet talking about ourselves when writing marketing materials is one of the easiest traps..
27 February 2017 4:53 pm
The other day, a client asked me to confirm that ‘complemented’ was spelled correctly in a sentence I’d written. Her query reminded me how commonly ‘complement’ and ‘compliment’ are confused...
7 September 2016 2:08 pm
A few days ago I had an email from the lovely and talented Charlotte Greenman of Accredited Marketing. Here’s what she said: I was just talking about you yesterday as..