12 April 2018 10:50 am
In a recent edition of my monthly email newsletter (The Pips – sign up here if you’d like to receive it), I asked people to let me know if they..
Read More 30 August 2017 10:55 am
The English language never fails to fascinate me. Here’s an article I read a while ago but haven’t shared until now. It’s about the order we use adjectives in, but don’t..
Read More 6 July 2017 4:25 pm
Which of these newspaper stories would you rather read? Brazil was beaten in the final by France France beat Brazil in the final For me – and I would guess you..
Read More 9 June 2017 5:21 pm
Latin, eh? Nobody speaks it these days yet we use it all the time. Two perfect examples are i.e. and e.g. We use them all the time – and sometimes..
Read More 6 June 2017 10:12 am
One of the biggest secrets of successful copywriting is to put your reader, not you, first. Yet talking about ourselves when writing marketing materials is one of the easiest traps..
Read More 27 February 2017 4:53 pm
The other day, a client asked me to confirm that ‘complemented’ was spelled correctly in a sentence I’d written. Her query reminded me how commonly ‘complement’ and ‘compliment’ are confused...
Read More 7 September 2016 2:08 pm
A few days ago I had an email from the lovely and talented Charlotte Greenman of Accredited Marketing. Here’s what she said: I was just talking about you yesterday as..
Read More 5 August 2016 2:25 pm
I love my partner dearly. It’s just a good job we mainly communicate face to face. Because he replies to every text I send saying “Love you” with “Love you..
Read More 15 February 2016 3:25 pm
I had a query from a client the other day asking why sometimes I used the words for numbers (e.g. eight) and sometimes I used the numerals (e.g. 16). Here..
Read More 20 January 2016 1:09 pm
Do you get confused about when to use “I” and when to use “me”? I hope this blog will help clear up any confusion...