Top copywriting tips

What is a USP?

Leave a Comment

In a previous post, we looked at features and benefits. In this post I’d like to take things one step further and discuss your USP – your unique selling point... Read More

Jargon

Putting jargon in its place

2 Comments

I was at a talk the other day and the speaker mentioned SEO. Some people in the audience (myself included) didn’t bat an eyelid; others looked panicked and confused. (For.. Read More