Top copywriting tips

What is a USP?

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In a previous post, we looked at features and benefits. In this post I’d like to take things one step further and discuss your USP – your unique selling point... Read More


Putting jargon in its place


I was at a talk the other day and the speaker mentioned SEO. Some people in the audience (myself included) didn’t bat an eyelid; others looked panicked and confused. (For.. Read More