Top copywriting tips


Putting jargon in its place


I was at a talk the other day and the speaker mentioned SEO. Some people in the audience (myself included) didn’t bat an eyelid; others looked panicked and confused. (For.. Read More

How to write effectively

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So, you’ve got something to write. If you want to make sure that it’s effective and gets your message across (and who doesn’t?!), here are five things to consider... Read More