Selling the sizzle not the sausage
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The concept I’ll be discussing today was introduced to me with this phrase when I first started out. It’s a vital thing to grasp whenever you’re writing marketing copy because.. Read More
Top copywriting tips
How to write effectively
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So, you’ve got something to write. If you want to make sure that it’s effective and gets your message across (and who doesn’t?!), here are five things to consider... Read More
Choosing the right tone of voice for your brand
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Two new banking adverts sparked these thoughts on the importance of finding the right tone of voice for your brand... Read More