Copywriting

How long should a webpage be?

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Whenever I give a presentation about writing web copy, one of the first questions I’m asked is “How long should a webpage be?” It’s an interesting question, partly because it.. Read More

What is a USP?

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In a previous post, we looked at features and benefits. In this post I’d like to take things one step further and discuss your USP – your unique selling point... Read More

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