Why do I need customer case studies?
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I mentioned in an earlier post how often I see customer case studies that are missed opportunities. When I see them I think it’s because the company has been told they.. Read More
Customer case study copywriting
What information do I need for a customer case study?
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A case study is a story with two sides. You’re going to need to pull together facts from your side and from your customer’s side. Your side of the story.. Read More
How do I write a customer case study?
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A few weeks ago I answered the question How can I write better customer case studies? It discussed the structure of a good case study. Now, I’ll look at the.. Read More
How can I write better customer case studies?
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As I browse business websites, I’m always interested to click on the section called ‘Customer case studies’, ‘Projects’ or ‘Portfolio’. It’s an opportunity to understand the type of projects they.. Read More
How to write a good case study
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I’ve been writing several case studies recently and I thought it might be helpful to set out what I think are the essential components of a good one... Read More