I write case studies for my clients regularly. As part of the work, I interview both the client and the client’s client to hear their story of the project. I typically.. Read More
I mentioned in an earlier post how often I see customer case studies that are missed opportunities. When I see them I think it’s because the company has been told they.. Read More
A case study is a story with two sides. You’re going to need to pull together facts from your side and from your customer’s side. Your side of the story.. Read More
A few weeks ago I answered the question How can I write better customer case studies? It discussed the structure of a good case study. Now, I’ll look at the.. Read More
As I browse business websites, I’m always interested to click on the section called ‘Customer case studies’, ‘Projects’ or ‘Portfolio’. It’s an opportunity to understand the type of projects they.. Read More
I’ve been writing several case studies recently and I thought it might be helpful to set out what I think are the essential components of a good one... Read More