19 December 2018 3:51 pm
I mentioned in an earlier post how often I see customer case studies that are missed opportunities. When I see them I think it’s because the company has been told they..
Read More 10 December 2018 4:13 pm
A case study is a story with two sides. You’re going to need to pull together facts from your side and from your customer’s side. Your side of the story..
Read More 15 October 2018 10:55 am
A few weeks ago I answered the question How can I write better customer case studies? It discussed the structure of a good case study. Now, I’ll look at the..
Read More 30 July 2018 4:26 pm
As I browse business websites, I’m always interested to click on the section called ‘Customer case studies’, ‘Projects’ or ‘Portfolio’. It’s an opportunity to understand the type of projects they..
Read More 12 February 2015 5:19 pm
I’ve been writing several case studies recently and I thought it might be helpful to set out what I think are the essential components of a good one...