As I’ve discussed in other blog posts, an ebook (and their sister document, the white paper), is an excellent marketing tool. But a good ebook can be a significant undertaking.. Read More
I think a white paper is a great thing to have in your marketing toolkit. (If you’d like a quick introduction to what they are, try What is a white.. Read More
So you’ve decided to write a marketing ebook for your business to help you demonstrate your expertise and attract leads. Great! How long is it going to be? I said.. Read More
In the previous blog post we looked at white papers. In this one we’ll look at their relation, the ebook. An ebook could be defined a document that’s been designed.. Read More
A white paper is in-depth document on a particular subject. Typically it outlines a common problem or problems and suggests a solution or solutions. A white paper is an incredibly useful thing.. Read More