15 January 2019 9:06 am
As I’ve discussed in other blog posts, an ebook (and its sister document, the white paper), is an excellent marketing tool. But a good ebook can be a significant undertaking..
26 November 2018 4:36 pm
I think a white paper is a great thing to have in your marketing toolkit. (If you’d like a quick introduction to what they are, try What is a white..
19 November 2018 11:49 am
So you’ve decided to write a marketing ebook for your business to help you demonstrate your expertise and attract leads. Great! How long is it going to be? I said..
27 August 2018 12:18 pm
In the previous blog post we looked at white papers. In this one we’ll look at their relation, the ebook. An ebook could be defined a document that’s been designed..
13 August 2018 3:37 pm
A white paper is in-depth document on a particular subject. Typically it outlines a common problem or problems and suggests a solution or solutions. A white paper is an incredibly useful thing..