This is how you use an apostrophe to reinforce your identity
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I drove past a Co-op the other day. As is my wont, I immediately started to think whether there was anything useful I could pick up while I was passing.. Read More
Musings
Reflecting on my post-GDPR world
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In readiness for the GDPR coming into force, I took the opportunity to tidy up my mailing list. I sent four email campaigns between February and May asking people if they’d like.. Read More
Is it fair to criticise other people’s work in public?
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Maybe it’s always been done and I’m only just noticing it. Or maybe it’s a new trend. But I’ve been seeing more and more copywriters criticising or laughing at what.. Read More
How do I compare to the average UK copywriter in 2018?
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Every year ProCopywriters, the alliance of commercial writers, conducts a survey of copywriters. The results for 2018 have just been published. I always enjoy completing the survey because it’s a.. Read More
I saw this sign the other day
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Is it just me or is it just a bit grumpy and passive aggressive? There’s something about the ‘our’ vs the highlighted ‘your’ that rankles. I find it reminiscent of a parent.. Read More
Creating Futures: reflections on the event
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You may remember that a few weeks’ ago I gave a talk to a group of University of Gloucestershire students on being a copywriter and running my own business. I.. Read More
Why everyone should be a copywriter
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Is this a situation that’s familiar to you? It’s 9am. You’ve just sat down at your desk. You’ve got 30 minutes before your first meeting of the day and decide.. Read More
Why I love copywriting
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I love words It’s quite hard to get over how much I love words and how much I need them in my environment. I can quite happily spend several hours.. Read More
Next steps with GDPR
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So, I promised to blog about how I’m going to go about becoming compliant with GDPR. Here’s what I’ve been up to in the past few weeks. I attended a.. Read More
GDPR: initial preparation
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The new General Data Protection Regulation (GDPR) comes into effect on 25 May 2018. It will affect how every business manages, protects and administers personal data. I’m just starting to get.. Read More