Are the copywriting robots coming?
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At every copywriting conference I’ve ever been to, there’s been at least one session on AI copywriting. Often, we’ll see examples of passable and good AI copywriting. We’ll also often.. Read More
Musings
The Catch 22s of social media marketing
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Can you help me resolve a dilemma? Let me give you the background. I regularly write blogs about copywriting – it’s been the cornerstone of my marketing since I started.. Read More
Running a marathon and running a business
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On 6 October 2019 I ran Chester Marathon. It wasn’t quick – 4:38:29 – and it wasn’t the time I wanted. But despite this, I’m incredibly proud to be able.. Read More
How content marketers can make the sign off process less traumatic
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This is the introduction to an article I first published on Medium. t’s the moment you dread. The moment you email the first draft of content to your stakeholders and ask.. Read More
How to run a copywriting business
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I started my business, Pippin Copywriting Ltd, on 1 June 2012 so it’s about this time of year I look back at how far I’ve come. This year, I’ve been.. Read More
How marketers can improve their relationship with the rest of the business
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As the marketing department, it’s very easy to feel under siege and under-valued – there’s often a sense of ‘nobody loves us, everybody hates us’. I know, I’ve been there... Read More
Understanding and resolving the clash between marketing and product teams
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This is the introduction to an article I first published on Medium. I’ve recently been delivering a series of workshops to product teams for a big local company. The brief for.. Read More
The systemic problem with business-speak
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This is the introduction to an article I first published on Medium. Think about the modern working world for a moment. Think about the different types of job there are. Now.. Read More
Why we use business buzzwords
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This is the introduction to an article I first published on Medium. Ping! A copywriting brief arrives in my inbox. Please, could I write a series of insightful blog posts for.. Read More
Coming up for air at Copy Capital
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I’m constantly dashing from one thing to the next. I love my job and I love being busy, so this isn’t a complaint. But at the same time, if you’re.. Read More