20 September 2018 4:31 pm
I’m constantly dashing from one thing to the next. I love my job and I love being busy, so this isn’t a complaint. But at the same time, if you’re..
Read More 9 July 2018 4:03 pm
I drove past a Co-op store the other day. As I do, I immediately started to think whether there was anything useful I could pick up while I was passing to..
Read More 12 June 2018 11:54 am
In readiness for the GDPR coming into force, I took the opportunity to tidy up my mailing list. I sent four email campaigns between February and May asking people if they’d like..
Read More 4 June 2018 12:44 pm
Maybe it’s always been done and I’m only just noticing it. Or maybe it’s a new trend. But I’ve been seeing more and more copywriters criticising or laughing at what..
Read More 23 May 2018 12:14 pm
Every year ProCopywriters, the alliance of commercial writers, conducts a survey of copywriters. The results for 2018 have just been published. I always enjoy completing the survey because it’s a..
Read More 23 April 2018 4:10 pm
Is it just me or is it just a bit grumpy and passive aggressive? There’s something about the ‘our’ vs the highlighted ‘your’ that rankles. I find it reminiscent of a parent..
Read More 19 April 2018 12:00 pm
You may remember that a few weeks’ ago I gave a talk to a group of University of Gloucestershire students on being a copywriter and running my own business. I..
Read More 4 April 2018 11:25 am
Is this a situation that’s familiar to you? It’s 9am. You’ve just sat down at your desk. You’ve got 30 minutes before your first meeting of the day and decide..
Read More 19 March 2018 3:46 pm
I love words It’s quite hard to get over how much I love words and how much I need them in my environment. I can quite happily spend several hours..
Read More 2 March 2018 12:24 pm
I opened the March edition of my BBC Good Food magazine and was immediately wowed by this ad for Green & Black’s ice cream. It’s perfect – it’s perfectly pitched..