Coming up for air at Copy Capital
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I’m constantly dashing from one thing to the next. I love my job and I love being busy, so this isn’t a complaint. But at the same time, if you’re.. Read More
Musings
This is how you use an apostrophe to reinforce your identity
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I drove past a Co-op store the other day. As I do, I immediately started to think whether there was anything useful I could pick up while I was passing to.. Read More
Reflecting on my post-GDPR world
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In readiness for the GDPR coming into force, I took the opportunity to tidy up my mailing list. I sent four email campaigns between February and May asking people if they’d like.. Read More
Is it fair to criticise other people’s work in public?
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Maybe it’s always been done and I’m only just noticing it. Or maybe it’s a new trend. But I’ve been seeing more and more copywriters criticising or laughing at what.. Read More
How do I compare to the average UK copywriter in 2018?
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Every year ProCopywriters, the alliance of commercial writers, conducts a survey of copywriters. The results for 2018 have just been published. I always enjoy completing the survey because it’s a.. Read More
I saw this sign the other day
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Is it just me or is it just a bit grumpy and passive aggressive? There’s something about the ‘our’ vs the highlighted ‘your’ that rankles. I find it reminiscent of a parent.. Read More
Creating Futures: reflections on the event
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You may remember that a few weeks’ ago I gave a talk to a group of University of Gloucestershire students on being a copywriter and running my own business. I.. Read More
Why everyone should be a copywriter
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Is this a situation that’s familiar to you? It’s 9am. You’ve just sat down at your desk. You’ve got 30 minutes before your first meeting of the day and decide.. Read More
Why I love copywriting
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I love words It’s quite hard to get over how much I love words and how much I need them in my environment. I can quite happily spend several hours.. Read More
I love this Green & Black’s ice cream advert
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I opened the March edition of my BBC Good Food magazine and was immediately wowed by this ad for Green & Black’s ice cream. It’s perfect – it’s perfectly pitched.. Read More