9 July 2018 4:03 pm
I drove past a Co-op the other day. As is my wont, I immediately started to think whether there was anything useful I could pick up while I was passing..
12 June 2018 11:54 am
In readiness for the GDPR coming into force, I took the opportunity to tidy up my mailing list. I sent four email campaigns between February and May asking people if they’d like..
4 June 2018 12:44 pm
Maybe it’s always been done and I’m only just noticing it. Or maybe it’s a new trend. But I’ve been seeing more and more copywriters criticising or laughing at what..
23 May 2018 12:14 pm
Every year ProCopywriters, the alliance of commercial writers, conducts a survey of copywriters. The results for 2018 have just been published. I always enjoy completing the survey because it’s a..
23 April 2018 4:10 pm
Is it just me or is it just a bit grumpy and passive aggressive? There’s something about the ‘our’ vs the highlighted ‘your’ that rankles. I find it reminiscent of a parent..
19 April 2018 12:00 pm
You may remember that a few weeks’ ago I gave a talk to a group of University of Gloucestershire students on being a copywriter and running my own business. I..
4 April 2018 11:25 am
Is this a situation that’s familiar to you? It’s 9am. You’ve just sat down at your desk. You’ve got 30 minutes before your first meeting of the day and decide..
19 March 2018 3:46 pm
I love words It’s quite hard to get over how much I love words and how much I need them in my environment. I can quite happily spend several hours..
26 January 2018 11:00 am
So, I promised to blog about how I’m going to go about becoming compliant with GDPR. Here’s what I’ve been up to in the past few weeks. I attended a..
12 December 2017 10:44 am
The new General Data Protection Regulation (GDPR) comes into effect on 25 May 2018. It will affect how every business manages, protects and administers personal data. I’m just starting to get..