The Catch 22s of social media marketing
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Can you help me resolve a dilemma? Let me give you the background. I regularly write blogs about copywriting – it’s been the cornerstone of my marketing since I started.. Read More
Musings
Running a marathon and running a business
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On 6 October 2019 I ran Chester Marathon. It wasn’t quick – 4:38:29 – and it wasn’t the time I wanted. But despite this, I’m incredibly proud to be able.. Read More
How content marketers can make the sign off process less traumatic
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This is the introduction to an article I first published on Medium. t’s the moment you dread. The moment you email the first draft of content to your stakeholders and ask.. Read More
How to run a copywriting business
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I started my business, Pippin Copywriting Ltd, on 1 June 2012 so it’s about this time of year I look back at how far I’ve come. This year, I’ve been.. Read More
How marketers can improve their relationship with the rest of the business
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As the marketing department, it’s very easy to feel under siege and under-valued – there’s often a sense of ‘nobody loves us, everybody hates us’. I know, I’ve been there... Read More
Understanding and resolving the clash between marketing and product teams
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This is the introduction to an article I first published on Medium. I’ve recently been delivering a series of workshops to product teams for a big local company. The brief for.. Read More
The systemic problem with business-speak
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This is the introduction to an article I first published on Medium. Think about the modern working world for a moment. Think about the different types of job there are. Now.. Read More
Why we use business buzzwords
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This is the introduction to an article I first published on Medium. Ping! A copywriting brief arrives in my inbox. Please, could I write a series of insightful blog posts for.. Read More
Coming up for air at Copy Capital
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I’m constantly dashing from one thing to the next. I love my job and I love being busy, so this isn’t a complaint. But at the same time, if you’re.. Read More
This is how you use an apostrophe to reinforce your identity
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I drove past a Co-op store the other day. As I do, I immediately started to think whether there was anything useful I could pick up while I was passing to.. Read More