9 July 2018 4:03 pm
I drove past a Co-op store the other day. As I do, I immediately started to think whether there was anything useful I could pick up while I was passing to..
12 June 2018 11:54 am
In readiness for the GDPR coming into force, I took the opportunity to tidy up my mailing list. I sent four email campaigns between February and May asking people if they’d like..
4 June 2018 12:44 pm
Maybe it’s always been done and I’m only just noticing it. Or maybe it’s a new trend. But I’ve been seeing more and more copywriters criticising or laughing at what..
23 May 2018 12:14 pm
Every year ProCopywriters, the alliance of commercial writers, conducts a survey of copywriters. The results for 2018 have just been published. I always enjoy completing the survey because it’s a..
23 April 2018 4:10 pm
Is it just me or is it just a bit grumpy and passive aggressive? There’s something about the ‘our’ vs the highlighted ‘your’ that rankles. I find it reminiscent of a parent..
19 April 2018 12:00 pm
You may remember that a few weeks’ ago I gave a talk to a group of University of Gloucestershire students on being a copywriter and running my own business. I..
4 April 2018 11:25 am
Is this a situation that’s familiar to you? It’s 9am. You’ve just sat down at your desk. You’ve got 30 minutes before your first meeting of the day and decide..
19 March 2018 3:46 pm
I love words It’s quite hard to get over how much I love words and how much I need them in my environment. I can quite happily spend several hours..
2 March 2018 12:24 pm
I opened the March edition of my BBC Good Food magazine and was immediately wowed by this ad for Green & Black’s ice cream. It’s perfect – it’s perfectly pitched..
26 January 2018 11:00 am
So, I promised to blog about how I’m going to go about becoming compliant with GDPR. Here’s what I’ve been up to in the past few weeks. I attended a..