Here’s the problem. You’ve committed yourself to putting high quality content out there regularly to demonstrate your expertise and attract new customers. But this time round, you’ve run out of.. Read More
If you’re ever stuck for a topic for a blog, think back to your most recent conversations with clients or prospects. They’ll tell you all you need to know. I.. Read More
When you’re working on a new website, which bit should you work on first? The design or the content? I’m talking about it now because I’ve been invited to quote.. Read More
Want to be a better blogger? Here are my top tips for writing better blogs. Put a content strategy together Blogging is a great way to share knowledge, showcase your.. Read More
The short answer is: probably more than you think. To understand why, let’s think about websites for a moment. When you visit a website, what is it that persuades you.. Read More
A few weeks ago, I looked at what you should blog about. Now, I’ll look at how long your blog posts need to be. There is some generally accepted advice.. Read More
So, you have a website. The trouble is, you’re not getting any leads from it, or, at least, not as many as you’d like. Here are a few thoughts on.. Read More
The received wisdom is that it’s important for businesses to blog regularly. It’s wisdom I don’t disagree with. But how many times have you found yourself stuck as to what.. Read More
Writing web content for other people’s businesses is second nature for me. However, I know from experience how hard it is to write content for your own business. When I.. Read More
A couple of weeks ago, I wrote a blog that answered a question I was asked after I gave a copywriting talk – how long does a web page need.. Read More