If you’re ever stuck for a topic for a blog, think back to your most recent conversations with clients or prospects. They’ll tell you all you need to know. I.. Read More
When you’re working on a new website, which bit should you work on first? The design or the content? I’m talking about it now because I’ve been invited to quote.. Read More
Want to be a better blogger? Here are my top tips for writing better blogs. Put a content strategy together Blogging is a great way to share knowledge, showcase your.. Read More
The short answer is: probably more than you think. To understand why, let’s think about websites for a moment. When you visit a website, what is it that persuades you.. Read More
A few weeks ago, I looked at what you should blog about. Now, I’ll look at how long your blog posts need to be. There is some generally accepted advice.. Read More
So, you have a website. The trouble is, you’re not getting any leads from it, or, at least, not as many as you’d like. Here are a few thoughts on.. Read More
The received wisdom is that it’s important for businesses to blog regularly. It’s wisdom I don’t disagree with. But how many times have you found yourself stuck as to what.. Read More
Writing web content for other people’s businesses is second nature for me. However, I know from experience how hard it is to write content for your own business. When I.. Read More
A couple of weeks ago, I wrote a blog that answered a question I was asked after I gave a copywriting talk – how long does a web page need.. Read More
A little while ago I gave a talk about copywriting at a local network group. One of the questions at the end was seemingly simple: how long does a webpage.. Read More