8 July 2021 5:03 pm
Here’s the problem. You’ve committed yourself to putting high quality content out there regularly to demonstrate your expertise and attract new customers. But this time round, you’ve run out of..
20 July 2020 10:32 am
If you’re ever stuck for a topic for a blog, think back to your most recent conversations with clients or prospects. They’ll tell you all you need to know. I..
25 November 2019 4:58 pm
When you’re working on a new website, which bit should you work on first? The design or the content? I’m talking about it now because I’ve been invited to quote..
4 February 2019 12:30 pm
Want to be a better blogger? Here are my top tips for writing better blogs. Put a content strategy together Blogging is a great way to share knowledge, showcase your..
28 January 2019 2:45 pm
The short answer is: probably more than you think. To understand why, let’s think about websites for a moment. When you visit a website, what is it that persuades you..
22 October 2018 4:37 pm
A few weeks ago, I looked at what you should blog about. Now, I’ll look at how long your blog posts need to be. There is some generally accepted advice..
8 October 2018 10:45 am
So, you have a website. The trouble is, you’re not getting any leads from it, or, at least, not as many as you’d like. Here are a few thoughts on..
6 August 2018 3:15 pm
The received wisdom is that it’s important for businesses to blog regularly. It’s wisdom I don’t disagree with. But how many times have you found yourself stuck as to what..
23 July 2018 12:11 pm
Writing web content for other people’s businesses is second nature for me. However, I know from experience how hard it is to write content for your own business. When I..
24 July 2017 10:45 am
A couple of weeks ago, I wrote a blog that answered a question I was asked after I gave a copywriting talk – how long does a web page need..