Which comes first – content or design?
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When you’re working on a new website, which bit should you work on first? The design or the content? I’m talking about it now because I’ve been invited to quote.. Read More
Blog and website content copywriting
How can I improve my blog writing skills?
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Want to be a better blogger? Here are my top tips for writing better blogs. Put a content strategy together Blogging is a great way to share knowledge, showcase your.. Read More
How much of my budget should I set aside for website content?
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The short answer is: probably more than you think. To understand why, let’s think about websites for a moment. When you visit a website, what is it that persuades you.. Read More
How long should a blog post be?
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A few weeks ago, I looked at what you should blog about. Now, I’ll look at how long your blog posts need to be. There is some generally accepted advice.. Read More
Why don’t I get any leads from my website?
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So, you have a website. The trouble is, you’re not getting any leads from it, or, at least, not as many as you’d like. Here are a few thoughts on.. Read More
What should I blog about?
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The received wisdom is that it’s important for businesses to blog regularly. It’s wisdom I don’t disagree with. But how many times have you found yourself stuck as to what.. Read More
How do I get started on content for my website?
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Writing web content for other people’s businesses is second nature for me. However, I know from experience how hard it is to write content for your own business. When I.. Read More
Where do you start with a website?
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A couple of weeks ago, I wrote a blog that answered a question I was asked after I gave a copywriting talk – how long does a web page need.. Read More
How long does it need to be?
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A little while ago I gave a talk about copywriting at a local network group. One of the questions at the end was seemingly simple: how long does a webpage.. Read More
Two ways to tell if your website content needs reworking
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One of the first things I do when I’m commissioned to write any web content is to sit down with my client to discuss the purpose of the website and.. Read More