27 May 2020 12:22 pm
This is the introduction to an article I first published on Medium. There are lots of reasons not to use a copywriter to help you write better marketing materials. Some of..
17 March 2020 9:49 am
This is the introduction to an article I first published on Medium. I’ve been a freelance copywriter for over 15 years. I’ve worked with hundreds of businesses in that time. But..
12 November 2019 4:19 pm
Every copywriter has at least one hilarious (ahem) anecdote about the time someone they were speaking to confused copyright and copywriting. These usually revolve around someone delightedly asking for help..
4 November 2019 2:23 pm
Obviously, the best kind of feedback a copywriter can get runs something along the lines of ‘This is great, it’s spot on, it delivers to the brief and more. Thank..
21 October 2019 3:36 pm
Have you ever had a quote from a copywriter and said: “How much?!” After all, copy is just words, isn’t it? And everyone can write. Well, yes. But also no...
1 October 2018 4:55 pm
What do you do when you win a new contract? What do you do when you don’t win a new contract? I think the most likely answers are celebrate and..
10 September 2018 4:21 pm
Well, perhaps more accurately, ‘what’s the process of working with this copywriter?’ I would guess most copywriters follow a similar approach to me, but there will undoubtedly be differences in..
26 March 2018 4:24 pm
The ability to write words that persuade, sell, encourage, inform, inspire or whatever else it is you need them to do. The ability to get to the heart of what..
12 March 2018 4:09 pm
As part of the talk I’ve been preparing for the University of Gloucestershire’s Creating Futures event, I’ve been thinking about the skills I think you need to have if you’re..
3 October 2016 2:25 pm
This is number two in the series Things I Thought Everyone Knew But In Fact They Don’t. (Number one in the series is So what do you actually do?) I..