1 October 2018 4:55 pm
What do you do when you win a new contract? What do you do when you don’t win a new contract? I think the most likely answers are celebrate and..
Read More 10 September 2018 4:21 pm
Well, perhaps more accurately, ‘what’s the process of working with this copywriter?’ I would guess most copywriters follow a similar approach to me, but there will undoubtedly be differences in..
Read More 26 March 2018 4:24 pm
The ability to write words that persuade, sell, encourage, inform, inspire or whatever else it is you need them to do. The ability to get to the heart of what..
Read More 12 March 2018 4:09 pm
As part of the talk I’ve been preparing for the University of Gloucestershire’s Creating Futures event, I’ve been thinking about the skills I think you need to have if you’re..
Read More 3 October 2016 2:25 pm
This is number two in the series Things I Thought Everyone Knew But In Fact They Don’t. (Number one in the series is So what do you actually do?) I..
Read More 23 June 2016 5:17 pm
When I’m at networking events talking with people about what I do, one of the most common comments is something along the lines of “I’m an expert and my business..
Read More 19 April 2016 10:09 am
I was at a networking event recently and I bumped into someone I hadn’t seen for a while. In the course of our conversation he said, “So I know you’re..
Read More 26 January 2016 11:28 am
I had an interesting discussion with someone the other day. She was just about to start the search for a copywriter for the charity she worked for. She wanted to..
Read More 26 May 2015 5:27 pm
There is one obvious benefit of hiring a writer. The work they produce will – in one way or another – help make your business money. Whether it’s press releases..
Read More 28 April 2015 4:35 pm
I’m very lucky. I’ve worked with lots of my clients for several years (ten years in a couple of cases). I’ve been thinking about the relationships I have with my..