Price-per-project or price-per-hour?
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I read an article on Entrepreneur Europe recently that gave tips for businesses hiring freelance workers for the first time. The article gave plenty of sound advice, but I was.. Read More
Working with a copywriter
How can a copywriter understand my business enough to write about it?
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This is the introduction to an article I first published on Medium. There are lots of reasons not to use a copywriter to help you write better marketing materials. Some of.. Read More
How to overcome the black hole of content in your business
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This is the introduction to an article I first published on Medium. I’ve been a freelance copywriter for over 15 years. I’ve worked with hundreds of businesses in that time. But.. Read More
The concept of conversion copywriting
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Every copywriter has at least one hilarious (ahem) anecdote about the time someone they were speaking to confused copyright and copywriting. These usually revolve around someone delightedly asking for help.. Read More
How do I give feedback to my copywriter?
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Obviously, the best kind of feedback a copywriter can get runs something along the lines of ‘This is great, it’s spot on, it delivers to the brief and more. Thank.. Read More
Why is copywriting so expensive?
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Have you ever had a quote from a copywriter and said: “How much?!” After all, copy is just words, isn’t it? And everyone can write. Well, yes. But also no... Read More
Why do people choose my competitors over me?
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What do you do when you win a new contract? What do you do when you don’t win a new contract? I think the most likely answers are celebrate and.. Read More
What’s the process of working with a copywriter?
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Well, perhaps more accurately, ‘what’s the process of working with this copywriter?’ I would guess most copywriters follow a similar approach to me, but there will undoubtedly be differences in.. Read More
What should you look for in a copywriter?
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The ability to write words that persuade, sell, encourage, inform, inspire or whatever else it is you need them to do. The ability to get to the heart of what.. Read More
How much does a copywriter cost?
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As part of the talk I’ve been preparing for the University of Gloucestershire’s Creating Futures event, I’ve been thinking about the skills I think you need to have if you’re.. Read More