Why do people choose my competitors over me?
Leave a Comment
What do you do when you win a new contract? What do you do when you don’t win a new contract? I think the most likely answers are celebrate and.. Read More
Working with a copywriter
What’s the process of working with a copywriter?
Leave a Comment
Well, perhaps more accurately, ‘what’s the process of working with this copywriter?’ I would guess most copywriters follow a similar approach to me, but there will undoubtedly be differences in.. Read More
What should you look for in a copywriter?
Leave a Comment
The ability to write words that persuade, sell, encourage, inform, inspire or whatever else it is you need them to do. The ability to get to the heart of what.. Read More
How much does a copywriter cost?
Leave a Comment
As part of the talk I’ve been preparing for the University of Gloucestershire’s Creating Futures event, I’ve been thinking about the skills I think you need to have if you’re.. Read More
Hi, I’m Derek. It’s nice to meet you
Leave a Comment
This is number two in the series Things I Thought Everyone Knew But In Fact They Don’t. (Number one in the series is So what do you actually do?) I.. Read More
What’s the point of a copywriter?
Leave a Comment
When I’m at networking events talking with people about what I do, one of the most common comments is something along the lines of “I’m an expert and my business.. Read More
So what do you actually do?
1 Comment
I was at a networking event recently and I bumped into someone I hadn’t seen for a while. In the course of our conversation he said, “So I know you’re.. Read More
Three things you might not think to look for in your copywriter
Leave a Comment
I had an interesting discussion with someone the other day. She was just about to start the search for a copywriter for the charity she worked for. She wanted to.. Read More
Two ways a writer will make you money
Leave a Comment
There is one obvious benefit of hiring a writer. The work they produce will – in one way or another – help make your business money. Whether it’s press releases.. Read More
The benefits of building a longstanding relationship with your copywriter
Leave a Comment
I’m very lucky. I’ve worked with lots of my clients for several years (ten years in a couple of cases). I’ve been thinking about the relationships I have with my.. Read More