15 February 2022 4:31 pm
I recently came across Semrush Marketplace’s State of Content Ops & Outsourcing report. It tells us who outsources content (and who doesn’t). Why people outsource (and why they don’t). Who..
21 August 2020 10:04 am
I read an article on Entrepreneur Europe recently that gave tips for businesses hiring freelance workers for the first time. The article gave plenty of sound advice, but I was..
27 May 2020 12:22 pm
There are lots of reasons not to use a copywriter to help you write better marketing materials. Some of the reasons are valid. Some of them aren’t. One of the..
17 March 2020 9:49 am
This is the introduction to an article I first published on Medium. I’ve been a freelance copywriter for over 15 years. I’ve worked with hundreds of businesses in that time. But..
12 November 2019 4:19 pm
Every copywriter has at least one hilarious (ahem) anecdote about the time someone they were speaking to confused copyright and copywriting. These usually revolve around someone delightedly asking for help..
4 November 2019 2:23 pm
Obviously, the best kind of feedback a copywriter can get runs something along the lines of ‘This is great, it’s spot on, it delivers to the brief and more. Thank..
21 October 2019 3:36 pm
Have you ever had a quote from a copywriter and said: “How much?!” After all, copy is just words, isn’t it? And everyone can write. Well, yes. But also no...
1 October 2018 4:55 pm
What do you do when you win a new contract? What do you do when you don’t win a new contract? I think the most likely answers are celebrate and..
10 September 2018 4:21 pm
Well, perhaps more accurately, ‘what’s the process of working with this copywriter?’ I would guess most copywriters will have a similar approach to me, although there will undoubtedly be differences..
26 March 2018 4:24 pm
The ability to write words that persuade, sell, encourage, inform, inspire or whatever else it is you need them to do. The ability to get to the heart of what..