Coming up for air at Copy Capital - Catherine Every, B2B copywriter, Pippin CopywritingComing up for air at Copy Capital - Catherine Every, B2B copywriter, Pippin Copywriting

Coming up for air at Copy Capital

in Musings

I’m constantly dashing from one thing to the next. I love my job and I love being busy, so this isn’t a complaint.

But at the same time, if you’re going to stretch yourself professionally and creatively, I do think you have to take time to look up and open your mind rather than continually focusing on the next job in hand. And for me, the best way to do that is to go to Copy Capital, the awesome copywriting happening organised by the awesome Andy Maslen and Vikki Ross.

I’ve just got back from this year’s and my mind is still bubbling with all the thoughts and ideas it sparked.

The highlights for me, in no particular order:

  • Fay Weldon talking about her life and career but more importantly just being an extraordinary example of what a strong, intelligent, independent woman looks like
  • Neil Hughes being refreshingly honest about anxiety and its effects
  • Teresa Monachino showing how words needn’t just be part of the design, they can be the design
  • Jo Wallace pointing out the problems in a situation where only 13% of creative directors in the advertising industry are women but women make 85% of purchasing decisions
  • Alex Glancey on the power of copywriters and copywriting
  • James Cross for reminding us never to take our readers for granted


But perhaps the most important take away from the day was simply that I’m incredibly lucky to work in such an exciting and influential role. I’m fired up for another year of work – and already looking forward to the inspiration that next year’s Copy Capital will bring.

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