How content marketers can make the sign off process less traumatic

in Musings

This is the introduction to an article I first published on Medium.

t’s the moment you dread. The moment you email the first draft of content to your stakeholders and ask for feedback. It’s the point you fear your perfectly drafted masterpiece might be picked apart and end up as a shadow of its former self.

You aren’t alone in your dread. Digital agency Sticky Content surveyed the content industry and found over half of respondents said getting feedback was their biggest challenge to getting content live.

So how can you improve matters? How can you make the sign off process plain sailing? Here are six ideas.

Read the rest of this article on Medium.

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