This is the introduction to an article I first published on Medium.
The way your business sounds is important. When all your communications have a consistent tone of voice, you gain the trust of your audience and give your business a personality that people can warm to.
This isn’t just waffly marketing talk — studies show a clear tone of voice leads to better customer engagement and higher sales.
If you want to find out more about why tone of voice is important, you might like to read What does your business sound like –and why does it matter? and / or Why you aren’t really a B2B business.
If you’re already convinced about the merits but want to understand how to find and define the tone of voice for your business, read on.
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