HŪF Design’s SKŪP® wins BETA Innovation Award

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The SKŪP® is an innovative feed scoop for horses. It was designed by Emma Lawton who first had the idea when preparing food for her horse one winter’s morning in 2008. As every horse owner and rider will know, cutting through the compacted and congealed food on mornings like this is a painful struggle – traditional feed scoops don’t cut through it and the only solution is to remove your gloves and use your bare hands. On that bitterly cold morning six years ago, Emma thought, “I wish I had a scoop with teeth.”

The idea stayed at the back of Emma’s mind, but in 2012 she decided to turn it into reality and after two years of development she received her first consignment of SKŪPs – feed scoops with teeth – in January 2015.

Emma knew her feed scoop was innovative. She also knew she needed to get as much publicity as she could to promote her invention, which is why she decided to enter the BETA (British Equestrian Trade Association) Innovation Awards.

Emma approached me to write the award entry. She knew she was passionate about her SKŪP® (something I’d wholeheartedly agree with – she’s inspirational to listen to!) but was concerned she wouldn’t be objective enough to write a compelling submission.

Having been briefed by Emma I put together the award entry and we submitted it in January. And I’m delighted to say that on 23 February the SKŪP® won the BETA Horsecare Equipment & [horse] Clothing Innovation Award 2015.

I first met Emma in 2013 at WiRE Gloucestershire when the SKŪP® was in its earliest stages. We’ve all been excited to watch her journey and the development of the SKŪP®. We’ve always known it was an innovative product – and now it’s official. Congratulations, Emma!

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