Blog Articles

Looking over your shoulder

Leave a Comment

In the olden days, when fewer people could read and you had to take your entertainment where you could, books and letters were often read aloud to family and friends. You can hear remnants of this past in some of the phrases we use today – how often do you reply to an email or […].. Read More

High-Tech Windows website

Web copy for a double glazing company in Cheltenham

Leave a Comment

I was recommended to Richard Michael, a freelance web designer, by fellow copywriter Al Hidden. Richard was working on the website of High-Tech Windows, a double glazing company in Cheltenham. The content of the site hadn’t been written with SEO in mind and wasn’t written in a way that would appeal most effectively to the […].. Read More

Swift, April 2017

How to write an article

Leave a Comment

Swift is the in-house magazine of The Institute for Turnaround (The IfT), the leading professional body for accredited experts who drive step change in organisations of all types. In the April 2017, I was asked by The IfT to contribute the article for the Professional Practice feature. It featured my seven step guide to writing […].. Read More

The Master's House website

Friends of The Master’s House website case study

Leave a Comment

The Master’s House has been at the heart of Ledbury life for more than 500 years. Today it is home to Ledbury’s library and much more. It started life as a home for the Master of St Katherine’s Hospital, which was founded in 1231 to provide for the spiritual and material well-being of the poor […].. Read More


Are you a go-to supplier for businesses in Herefordshire?

Leave a Comment

Or perhaps you would like to be a go-to supplier for businesses in Herefordshire? Either way, you need to take a look at becoming one of the Go To Businesses of Herefordshire Rural Hub. About Herefordshire Rural Hub Herefordshire Rural Hub has 1,700 members. Through its website, regular newsletter, email updates, events and workshops, it […].. Read More

A turnaround professional’s website

Leave a Comment

Peter Dent is a business transformation and turnaround professional. I first met Peter at a networking meeting for the Manufacturing and Supply Chain Special Interest Group of The Institute for Turnaround. (I was attending the meeting to take notes for the Group’s email newsletter; Peter was attending because he’s a member of The IfT.) Peter […].. Read More

You get up at 6am?!

Leave a Comment

There’s often a common theme to the conversations about work I have with lots of people who have a job and receive a salary. They’re intrigued by what it’s like to be a freelancer and clearly imagine carefree days of lounging around and drinking coffee with the odd hour of work here and there. So there’s […].. Read More

The will of the people

Leave a Comment

I’ve been fascinated by some of the language that’s in the news at the moment around Brexit and how we can take lessons from it into our businesses. Specifically, I’m very interested in three phrases. The first is ‘Brexit means Brexit’, which was used until it was announced that Article 50 would be triggered in March […].. Read More

Do you complement or compliment?

Leave a Comment

The other day, a client asked me to confirm that ‘complemented’ was spelled correctly in a sentence I’d written. Her query reminded me how commonly ‘complement’ and ‘compliment’ are confused. Here’s my quick guide to these two words: Complement: when you want to say something enhances or improves something else (‘the sauce really complemented the […].. Read More

Registering difference

Leave a Comment

At the weekend I was having a conversation with a nearly 90 year old relative. I hadn’t spoken to her for some time so we were filling each other in on our news. During the conversation I described my partner as being ‘a bit of a steam train buff’. After the conversation had ended I […].. Read More