Blog Articles

Less vs fewer

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So, tell me. Are you the sort of person who tuts at the sight of the sign in (some) supermarkets that says ‘Five items or less’? If you’re not sure why it should trouble you, read on and I’ll explain the difference between ‘less’ and ‘fewer’... Read More

How much is great imagery worth?

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A couple of months ago Andy Hockridge of Imagemaker Studios took a new set of profile photos for me. I got great feedback about the photos and what they said about me and my business and it reminded me how powerful good imagery is. (Much as it pains me to admit it, sometimes a picture is […].. Read More

Why your copywriter looks sad

Great British Copywriting

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Great British Copywriting is the Direct Marketing Association’s campaign “to champion copywriting, listen to copywriters, create the conditions in which they can do what they do best, highlight the value of copy to growing businesses and rally our community behind them as they rewrite the future of one-to-one-to-millions communications.” It was launched back in April […].. Read More

Storytelling?

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Maybe I’ve been hiding under a rock for years, but it seems to me as if ‘storytelling’ is suddenly a bit of a buzz word in marketing circles. The first few times I heard it, I honestly panicked inside. Storytelling? What? Hey? Oh crikey, what have I not been doing all these years?.. Read More

Ledbury Celebration of Food, Drink, Poetry and Music

Ledbury Celebration of Food, Drink, Poetry and Music

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In January 2015 I was approached by Ledbury Food Group and asked if I would like to lead the organisation of its annual Ledbury Celebration of Food, Drink, Poetry and Music. The event is part of Ledbury Poetry Festival and is held on the final Sunday of the Festival each year... Read More

It’s up to myself

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As you might expect, I’m a bit of a stickler for language. And one of my pet hates is sentences like the following: It’s up to myself At a time to suit yourselves I think I was probably guilty of using reflexive pronouns (yourself, myself, ourselves etc) in my younger days and I can see why. They […].. Read More