Blog Articles

Running a marathon and running a business, Catherine Every, B2B copywriter, Pippin Copywriting

Running a marathon and running a business

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On 6 October 2019 I ran Chester Marathon. It wasn’t quick – 4:38:29 – and it wasn’t the time I wanted. But despite this, I’m incredibly proud to be able to say I did it. (And my 14 year old self would be utterly astonished.) I recognise that after running one marathon I’m no expert […].. Read More

How do you find your tone of voice if you’re a B2B?

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This is the introduction to an article I first published on Medium. The way your business sounds is important. When all your communications have a consistent tone of voice, you gain the trust of your audience and give your business a personality that people can warm to. This isn’t just waffly marketing talk — studies show […].. Read More

Why you aren’t really a B2B business

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This is the introduction to an article I first published on Medium. The first question I ask subscribers to my 5 copywriting principles you need to know email series is simple. Who is your target market? For many B2B business people, the answer comes quickly and easily. It’s SMEs. It’s manufacturers. It’s accountants. It’s schools. I […].. Read More

What does your business sound like - and why does it matter? Catherine Every, B2B copywriter, Pippin Copywriting

What does your business sound like – and why does it matter?

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When my partner got home from work earlier, he asked me what I’d done today. I told him I’d been researching tone of voice. “Oh,” he said, “That’s interesting. What have you learned? And will you be trying it out on me?” It was a timely reminder that tone of voice means something very different […].. Read More

How to run a copywriting business,Catherine Every, B2B copywriter, Pippin Copywriting

How to run a copywriting business

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I started my business, Pippin Copywriting Ltd, on 1 June 2012 so it’s about this time of year I look back at how far I’ve come. This year, I’ve been thinking about all the tools and widgets I use to run my business as efficiently and effectively as I can. So here’s the lowdown on […].. Read More

How to write marketing content if you aren’t a marketer

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This is the introduction to an article I first published on Medium. I’m writing this article for two types of people. If you fit into either of the categories, I’m hoping you’ll find some useful tips that will make your working day easier. Type 1: You work in a role that isn’t marketing-focused. But you’re regularly […].. Read More