Here’s an interesting thing to consider. When you’re writing marketing material, I bet you think very carefully about what you’re saying and how you’re saying it. Hardly surprising – you want to make sure you get your message across loud and clear because it’s key to the long term success of your business. Do you […].. Read More
Eagle-eyed or elephant-memoried readers may remember that a little while ago I wrote a post called Three reasons to use a copywriter. But I missed out the biggest reason – because it works. Here’s how. .. Read More
For my last post of 2014 I’m going to write a post about the importance of valuing quality over quantity. .. Read More
I’ve had several conversations this week along the lines of “I find it so hard to write about my own business.” I can only sympathise – I know exactly how it feels! Give me someone else’s business or organisation to write about and I’m in clover. Tell me to write about my own and I’ll […].. Read More
I sit on the Hot Group of the Herefordshire Rural Hub. The Hub is a Community Interest Company led by farm and rural businesses across Herefordshire and its aim is to give members access to business development opportunities and keep them up to date with information on events, funding opportunities and rules and regulations. It […].. Read More
Whenever I give a presentation about writing web copy, one of the first questions I’m asked is “How long should a webpage be?” It’s an interesting question, partly because it depends on an awful lot of factors, such as: what type of business you’re running (a florist’s website would perhaps be better focusing on visuals […].. Read More
A few weeks ago I received an email from Katherine Johnson at Gloucestershire Education Business Partnership. She wondered whether I might be able to spare a few hours doing some mock interviewing of 15 and 16 year olds at a local girls’ school... Read More
In a previous post, we looked at features and benefits. In this post I’d like to take things one step further and discuss your USP – your unique selling point. Your USP is what makes you memorable. In crude terms, in a business context, it’s the thing that will make a prospective customer pick up […].. Read More
Not in the mood to write? Terrified by the expanse of white screen staring back at you? Don’t worry, it happens to all of us at some point. If you find yourself in this situation, then read these handy tips for overcoming the dreaded writer’s block... Read More
Ever wondered which to use when? Here’s a one-stop guide to these three... Read More