If you’re thinking of writing the content for your website, it’s important to get to grips with your keywords ((For anyone unsure what keywords are, they’re the words and phrases that people type into search engines to find your business.)) very early on in the process. Here’s a three step guide to choosing the right […].. Read More
So you’ve decided to use a copywriter. Great! (Still wondering if it’s a good idea? Three reasons to use a copywriter might help.) So how do you help them to help you? What do they need from you to give you what you need? Here are six things you need to tell your copywriter before […].. Read More
Everyone values an expert: the person we can trust to deliver a quality outcome. When we want something designed, we turn to a designer. We know what they will create will be infinitely better than anything we could do. When we want help with our accounts, we turn to an accountant. We know that their […].. Read More
I’ve written a blog that’s just been published on the Women in Rural Enterprise website. Called A picture may tell a thousand words… but sometimes a thousand words tell the story better it looks at how to create clear and compelling communications. You can read the blog here.. Read More
If you’re considering moving to ethical banking, you’re not alone – over 2.4 million customers have switched out of the big banks since the 2008 financial crisis... Read More
Hopyard Farm is a camping and caravan site in rural Worcestershire. Its owner, Philip Earl approached me to help him with redeveloping his website. In his words, his site had “become very dated and possibly needs rebuilding in view of our current and future activities.” Philip and I met at Hopyard Farm to discuss how I […].. Read More
Visit England has released a guide on managing the impact of the flooding on your business. A key part of it is focused on the importance of communication with your customers in managing the long-term effect. (Download a copy here.) .. Read More
Just before Christmas I wrote a blog in which I mentioned that I was just about to start a coaching programme that I hoped would help me focus my business and build on my successes. The coaching I was referring to is part of the GrowthAccelerator programme, a Government-backed programme that is exclusively targeted at […].. Read More
Two new banking adverts sparked these thoughts on the importance of finding the right tone of voice for your brand... Read More
Yesterday, I gave a presentation at my WiRE Gloucestershire meeting on writing more effectively and using words to grow your business... Read More