Worcestershire Association of Carers
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I’m delighted to announce that I’ll be supporting the Worcestershire Association of Carers in a marketing capacity for the next couple of months... Read More
Blog Articles
Running a social media campaign
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On Tuesday I delivered a two hour workshop on behalf of GAVCA on how to run a social media campaign. The aim was to help social media users put together a campaign that would help to make their use of these tools more effective. We looked at what social media could achieve and the social media […].. Read More
Six tips for writing better emails
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Here’s an interesting thing to consider. When you’re writing marketing material, I bet you think very carefully about what you’re saying and how you’re saying it. Hardly surprising – you want to make sure you get your message across loud and clear because it’s key to the long term success of your business. Do you […].. Read More
Three reasons why working with a writer works
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Eagle-eyed or elephant-memoried readers may remember that a little while ago I wrote a post called Three reasons to use a copywriter. But I missed out the biggest reason – because it works. Here’s how. .. Read More
Pippin at the GAVCA Funding Fair
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Last month, GAVCA (Gloucestershire Association for Voluntary and Community Action) held its annual Funding Fair. Aimed at providing funding advice and information plus networking opportunities for voluntary and community organisations... Read More
Quality over quantity
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For my last post of 2014 I’m going to write a post about the importance of valuing quality over quantity. .. Read More
An inspirational evening
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Yesterday evening I went to a pre-Christmas social in Cheltenham. So far, so seasonal. But it was so much more than that. Here are three reasons why... Read More
Struggling to write about your business? Here’s what to do about it
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I’ve had several conversations this week along the lines of “I find it so hard to write about my own business.” I can only sympathise – I know exactly how it feels! Give me someone else’s business or organisation to write about and I’m in clover. Tell me to write about my own and I’ll […].. Read More
How Herefordshire Rural Hub has been developing its vision
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I sit on the Hot Group of the Herefordshire Rural Hub. The Hub is a Community Interest Company led by farm and rural businesses across Herefordshire and its aim is to give members access to business development opportunities and keep them up to date with information on events, funding opportunities and rules and regulations. It […].. Read More
How long should a webpage be?
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Whenever I give a presentation about writing web copy, one of the first questions I’m asked is “How long should a webpage be?” It’s an interesting question, partly because it depends on an awful lot of factors, such as: what type of business you’re running (a florist’s website would perhaps be better focusing on visuals […].. Read More