Have you ever had a quote from a copywriter and said: “How much?!” After all, copy is just words, isn’t it? And everyone can write. Well, yes. But also no. Because copy isn’t just about writing. It’s about writing to sell. Here are three reasons to explain why copywriting can seem, at first glance, to […].. Read More
On 6 October 2019 I ran Chester Marathon. It wasn’t quick – 4:38:29 – and it wasn’t the time I wanted. But despite this, I’m incredibly proud to be able to say I did it. (And my 14 year old self would be utterly astonished.) I recognise that after running one marathon I’m no expert […].. Read More
This is the introduction to an article I first published on Medium. When you’re looking around for guidance on tone of voice, one thing will strike you. You’ll be able to find no end of advice on how to develop a tone of voice (I’ve added to the body of literature myself). You’ll find no end […].. Read More
This is the introduction to an article I first published on Medium. The way your business sounds is important. When all your communications have a consistent tone of voice, you gain the trust of your audience and give your business a personality that people can warm to. This isn’t just waffly marketing talk — studies show […].. Read More
This is the introduction to an article I first published on Medium. The first question I ask subscribers to my 5 copywriting principles you need to know email series is simple. Who is your target market? For many B2B business people, the answer comes quickly and easily. It’s SMEs. It’s manufacturers. It’s accountants. It’s schools. I […].. Read More
When my partner got home from work earlier, he asked me what I’d done today. I told him I’d been researching tone of voice. “Oh,” he said, “That’s interesting. What have you learned? And will you be trying it out on me?” It was a timely reminder that tone of voice means something very different […].. Read More
This is the introduction to an article I first published on Medium. t’s the moment you dread. The moment you email the first draft of content to your stakeholders and ask for feedback. It’s the point you fear your perfectly drafted masterpiece might be picked apart and end up as a shadow of its former self. […].. Read More
I started my business, Pippin Copywriting Ltd, on 1 June 2012 so it’s about this time of year I look back at how far I’ve come. This year, I’ve been thinking about all the tools and widgets I use to run my business as efficiently and effectively as I can. So here’s the lowdown on […].. Read More
As the marketing department, it’s very easy to feel under siege and under-valued – there’s often a sense of ‘nobody loves us, everybody hates us’. I know, I’ve been there. These days, as a copywriter running my own business, I’m free of that pain. On the other hand, I see my clients struggle with it […].. Read More
This is the introduction to an article I first published on Medium. I’ve recently been delivering a series of workshops to product teams for a big local company. The brief for the workshops had come from the company’s marketing team. They had enlisted the help of the product teams to write blogs for the company’s content […].. Read More