Confessions of a copywriter… When I was at school, the idea of having to write an essay that was two sides of A4 filled me with dread. And at university, on hearing the news I needed to write 1,500 words in response to the question, my heart used to sink. These days, such ideas no […].. Read More
Copywriting conferences are like buses. You wait ages for one and then two come along at once. No sooner I had I got back from Copy Capital a few weeks ago than I was off to Copywriting Conference. Copywriting Conference is organised by ProCopywriters, the alliance of commercial writers. There were plenty of networking opportunities […].. Read More
A few weeks ago, I looked at what you should blog about. Now, I’ll look at how long your blog posts need to be. There is some generally accepted advice about this out there: 300 words is the minimum around 600 words is good around 1,000 words is great 2,500+ words is brilliant. These numbers […].. Read More
A few weeks ago I answered the question How can I write better customer case studies? It discussed the structure of a good case study. Now, I’ll look at the mechanics of writing a customer case study – the questions you need to ask, the information you need to gather and so on. Let’s go. […].. Read More
So, you have a website. The trouble is, you’re not getting any leads from it, or, at least, not as many as you’d like. Here are a few thoughts on possible causes of the problem. Are you talking to your target audience? Read your website dispassionately. If you were your target customer, would you buy […].. Read More
What do you do when you win a new contract? What do you do when you don’t win a new contract? I think the most likely answers are celebrate and commiserate respectively. But perhaps what’s more important to do is look at the reasons for success or failure. If you were successful, you learn more […].. Read More
How many email newsletters land in your inbox every day? You may even have ones that arrive in the real post periodically. You might be one of the businesses that sends those newsletters. You might be one of the businesses that doesn’t send one but wonders if you should. Either way, let’s look at newsletters and […].. Read More
I’m constantly dashing from one thing to the next. I love my job and I love being busy, so this isn’t a complaint. But at the same time, if you’re going to stretch yourself professionally and creatively, I do think you have to take time to look up and open your mind rather than continually […].. Read More
There is no right or wrong answer to this question, but here – in no particular order – are some things to think about when you’re considering leaflet size. (In fact, when you’re considering any piece of printed material.) It’s based on my experience over the past 20 years or so. Print costs money It’s […].. Read More
Well, perhaps more accurately, ‘what’s the process of working with this copywriter?’ I would guess most copywriters follow a similar approach to me, but there will undoubtedly be differences in style. In any case, I hope what follow is a useful guide to what to expect whether you choose to work with me or with […].. Read More