This is the introduction to an article I first published on Medium. t’s the moment you dread. The moment you email the first draft of content to your stakeholders and ask for feedback. It’s the point you fear your perfectly drafted masterpiece might be picked apart and end up as a shadow of its former self. […].. Read More
I started my business, Pippin Copywriting Ltd, on 1 June 2012 so it’s about this time of year I look back at how far I’ve come. This year, I’ve been thinking about all the tools and widgets I use to run my business as efficiently and effectively as I can. So here’s the lowdown on […].. Read More
As the marketing department, it’s very easy to feel under siege and under-valued – there’s often a sense of ‘nobody loves us, everybody hates us’. I know, I’ve been there. These days, as a copywriter running my own business, I’m free of that pain. On the other hand, I see my clients struggle with it […].. Read More
This is the introduction to an article I first published on Medium. I’ve recently been delivering a series of workshops to product teams for a big local company. The brief for the workshops had come from the company’s marketing team. They had enlisted the help of the product teams to write blogs for the company’s content […].. Read More
This is the introduction to an article I first published on Medium. I’m writing this article for two types of people. If you fit into either of the categories, I’m hoping you’ll find some useful tips that will make your working day easier. Type 1: You work in a role that isn’t marketing-focused. But you’re regularly […].. Read More
Corporate jargon. Phrases such as ‘going forward’, ‘bandwidth’, ‘best of breed’, ‘reach out’, ‘deep dive’. Long sentences you have to read several times to make sense of them. They infect our conversations, our correspondence and our communications. But it’s dangerous. Here’s why. Corporate jargon leads to a lack of trust When bosses use corporate jargon, […].. Read More
This is the introduction to an article I first published on Medium. Think about the modern working world for a moment. Think about the different types of job there are. Now think about the value they give to society. Finally, see if you agree with what social anthropologist David Graeber has to say on the subject. […].. Read More
This is the introduction to an article I first published on Medium. Ping! A copywriting brief arrives in my inbox. Please, could I write a series of insightful blog posts for an international company? Of course! This is just the sort of thing I love to do. As a copywriter, I’m schooled in the value of […].. Read More
Many of us fall into the trap of using corporate jargon at work. (If you’d like to know why, check out Why we use business buzzwords – and what to do about it). Unfortunately, there’s lots of evidence to show it’s bad for business. For example, 88% of B2B decision makers feel that marketing clichés […].. Read More
Want to be a better blogger? Here are my top tips for writing better blogs. Put a content strategy together Blogging is a great way to share knowledge, showcase your expertise and raise your profile. But you’ll only see these benefits if you’re giving people content they find useful and valuable. If you haven’t done […].. Read More