Every so often I see someone post a graphic on Facebook / Twitter / Instagram that gives flowery alternatives to commonly used words to help jazz up your writing. You’ve probably seen something similar – there’s an example here. Now, I love words as much as the next copywriter so I love seeing the richness of […].. Read More
There’s a copywriting acronym: AIDA. It stands for Attention, Interest, Desire and Action and it covers the four things you need to make sure your writing evokes. We’ll cover Attention when we get to H (headlines) and Interest when we get to I. We covered Action in Calls to Action. And we’ll cover Desire now. […].. Read More
When you’re writing marketing or sales copy, your call to action is right up there amongst the most important things you need to think about. It is the purpose of your writing – what do you want people to do as a result of having read your piece? Buy something? Download something? Sign up for […].. Read More
When you’re an employee, you usually have regular reviews with your employer where you assess your performance and discuss how you could develop your skills and add more value to your organisation. When you’re self-employed, you have to act as both employer and employee. It’s up to you to develop your skills and assess how […].. Read More
When you work with a copywriter, they’ll need a brief that covers everything they need to know about the project you’ve asked them to work on. Even if you’re writing copy yourself rather than working with a copywriter, it’s a good idea to pull together a brief to help guide your thinking as you get […].. Read More
It seems somehow apt that the first entry in the Pippin A-Z of Copywriting should be such an important one. Knowing the type of people who’ll be reading what you’ve written is essential. It will mean you’ll be able to write copy that will appeal to them and make sense to them. One of the […].. Read More
Right, I’m going to set myself a challenge: 26 weeks and 26 blog posts to create the Pippin A-Z of Copywriting. Watch this space!.. Read More
The English language never fails to fascinate me. Here’s an article I read a while ago but haven’t shared until now. It’s about the order we use adjectives in, but don’t let that put you off – it’s genuinely fascinating and explains why we say ‘silly old thing’ rather than ‘old silly thing’. Enjoy! The old […].. Read More
Katherine Wildman, ace copywriter at Haydn Grey and speaker at October’s Copywriting Conference, has a great feature on her website called The Writing Desk. It interviews all sorts of creative folk and guess what? I’m the latest subject! You can read the interview here... Read More
A couple of weeks ago, I wrote a blog that answered a question I was asked after I gave a copywriting talk – how long does a web page need to be? You can read my answer here. The question got me thinking about the wider subject of putting together a website and how you make sure […].. Read More