Blog Articles

I’m raising money for Epilepsy Research UK

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As you may know, I enjoy running in my spare time. I’m a regular parkrunner, I’m a member of my local running club, Ledbury & District Harriers, and I’ve also run several half marathons. But next month, I’m going to be taking my running to the next level as a member of a team of five friends doing the Cotswold […].. Read More

This is how you use an apostrophe to reinforce your identity - Catherine Every, B2B copywriter, Pippin Copywriting

This is how you use an apostrophe to reinforce your identity

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I drove past a Co-op store the other day. As I do, I immediately started to think whether there was anything useful I could pick up while I was passing to save time another day. Happily, this scintillating train of thought was quickly interrupted by a moment of intrigue when I saw the store’s sign. It […].. Read More

Reflecting on my post-GDPR world

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In readiness for the GDPR coming into force, I took the opportunity to tidy up my mailing list. I sent four email campaigns between February and May asking people if they’d like to continue receiving my newsletter, The Pips, after 24 May. In the end, just over 30% of people on my original mailing list opted to continue receiving […].. Read More

Is it fair to criticise other people’s work in public?

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Maybe it’s always been done and I’m only just noticing it. Or maybe it’s a new trend. But I’ve been seeing more and more copywriters criticising or laughing at what they consider to be poor examples of the art of copywriting on Twitter / LinkedIn / etc. Indeed, I did it myself a few weeks’ […].. Read More

How do I compare to the average UK copywriter in 2018?

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Every year ProCopywriters, the alliance of commercial writers, conducts a survey of copywriters. The results for 2018 have just been published. I always enjoy completing the survey because it’s a useful opportunity to reflect on my work. I always find the results a really interesting read because I get so much information I can’t get […].. Read More

I saw this sign the other day

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Is it just me or is it just a bit grumpy and passive aggressive? There’s something about the ‘our’ vs the highlighted ‘your’ that rankles. I find it reminiscent of a parent hectoring a child who hasn’t looked after something properly – ‘I spend good money on those shoes and that’s the way you treat them?’ Also, strictly […].. Read More

Creating Futures: reflections on the event

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You may remember that a few weeks’ ago I gave a talk to a group of University of Gloucestershire students on being a copywriter and running my own business. I found it an interesting talk to put together. I’m very bad at taking time to reflect on decisions I’ve made / paths I’ve taken so […].. Read More

“Is it possible to make an inquiry?” he enquired

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In a recent edition of my monthly email newsletter (The Pips – sign up here if you’d like to receive it), I asked people to let me know if they had any copywriting questions they’d like me to answer in future blog posts. One lovely subscriber came back and asked: “What is the difference between […].. Read More

Why everyone should be a copywriter

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Is this a situation that’s familiar to you? It’s 9am. You’ve just sat down at your desk. You’ve got 30 minutes before your first meeting of the day and decide to quickly deal with your emails. You open the first message. It’s from a colleague and your heart sinks. It rambles, it witters, it’s incoherent […].. Read More

What should you look for in a copywriter?

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The ability to write words that persuade, sell, encourage, inform, inspire or whatever else it is you need them to do. The ability to get to the heart of what you want to achieve and come up with the message that will help you achieve it. The ability to bring creativity and ingenuity when it’s […].. Read More