As I’ve discussed in other blog posts, an ebook (and its sister document, the white paper), is an excellent marketing tool. But a good ebook can be a significant undertaking in both skill and resources. If you’re wondering whether it’s something you should write yourself or whether you should commission a copywriter, let’s take a look at some of the questions that will help you decide.
It’s undoubtedly tongue-in-cheek, but at its heart is sound advice for anyone in business. If you enjoy something and you’re good at it, do it, because you’re likely to get the results you want. If you don’t enjoy it or aren’t good at it, commission someone else to do it. Because if it’s up to you it either won’t get done or it won’t get done well. Either way, it won’t get you the results you want.
If you liked this, subscribe to my newsletter and get my latest blogs delivered to your inbox once a month.