I mentioned in an earlier post how often I see customer case studies that are missed opportunities. When I see them I think it’s because the company has been told they need to have customer case studies and it’s been wrongly assumed they’ll know why they do. So by using a list of companies or a selection of photos they think they’ve ticked a box and can move on, whereas that’s actually far from the case.
When they’re done right, customer case studies are powerful marketing tools. Here are ten reasons why:
- They help you show off an impressive client list that enhances your credentials.
- They give people an idea of the sort of companies you work with so it’s easy to see if you’re a good fit.
- They show people the sorts of projects you take on so they can see if you’re likely to be able to solve their problem too.
- They show people the size of project you take on so they can see if you’re the right size for them.
- They help you show off your expertise and experience in a natural, unforced way.
- They help you show off your successes in a natural, unforced way.
- They help you show off your happy customers without seeming smug.
- They help you prove you go above and beyond because you can provide concrete examples of where you’ve done just that.
- They give you high quality content you can use to promote your business online and offline.
- They’re a good opportunity for you and your team to remind yourselves of the quality of the work you all do.
Of course, customer case studies that cover all these points are a lot more work than just having a list of companies or a selection of photos. It’s why it makes sense on so many levels to call in a professional to get them written.
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